Agreed, marketing is important to increase more sales for Google since people do not know about the Pixel. I am going to go Pixel 3 or iPhone LCD X style model this fall.
Yes. The Pixel line of the phone have very low public awareness. I don't know of anyone who owns or has ever owned a Google branded phones. Their industrial design functional branding lacks sex appeal to lure in new customers.
With phones, the fear of buying one you don't like is big, hence why the majority of people upgrade to a phone of the same make. In the Android sphere, Samsung's billion spent on marketing and distribution drown out competitors to the point that the general public think Android = Samsung phone.
Another problem is that the Pixel 2 is only available on Verizon. 6 weeks ago I recommended the Pixel 2 XL to my brother who lives in Ireland but he told me it's unavailable in country. He can't even get the One Plus or the P20 Huawei so he had to buy.............you guessed it right.........a Samsung S9. Neither is a bad choice, the design is utterly gorgeous and screen is best on the market.
I don't see the Pixel phones as Google's ambitions to become a hardware manufacturers. I see them as reference design for Android phones telling other manufacturers "Hey, you guys are doing great, however Android can also be simple, fast and bloatware free".
There's no question the Pixel 3 camera will be great. Just a shame seeing Google hold back on hardware. It's something they seem to keep doing...
Hardware cost money and there is no point in making a $1,000 that will be hard buy for iPhone and Samsung loyalists. Google's approach is to offer phones that are best at doing things that matter most e.g photos, speed, battery life and easy of use. Hardware features like Face ID for animojis, triple cameras, wireless charging and S-Pen are great but add cost that need to be passed on to the customers.
Remember, the S9+ and iPhone X are 50% more expensive than a Pixel 2 XL! I would rather buy a 2018 iPad, PS4 Pro or ATV + Soundbar with the spare cash rather than have a second camera lens.
Although the X is the best iPhone available, the other iPhones accounted for 60% of shipments in Q1 which shows that consumers are price conscious.