Was very tempted to get a iPhone XS Max through my carrier T-Mobile but a couple of things that phone is like $1,200, so like $350+ or so more than the 3 XL and i just can never get comfortable with iOS. I love the design and hardware of the iPhone XS Max, looks great, screen ratio is superb, no bottom chin, just a futuristic super cool looking phone. Last iPhone I had was the 7 Plus, and after a few months was itching to get back to a stock Google phone. I always like the iPhone's at first, but after the shiny newness wears off, I start getting frustrated with how iOS operates compared to stock Android. So, I rather not make a $1,200 mistake, and get something I know I already like, and is cheaper.
Maybe iOS 13 with the rumored UI revamp will do the trick ? When Apple brings out the beta next summer, at that time I may look for good deals on the XS Max, if there is indeed a new UI and iOS overhaul, which I'm thinking there's a very good chance of that.
Until then I just prefer to have the newest best stock Android phone