"... The first generation of consumer PCIe SSDs will use PCIe 2.0, since that’s what’s abundant/inexpensive and power efficient on modern platforms. Each PCIe lane is good for 500MB/s, bidirectional (1GB/s total). Apple’s implementation uses two PCIe 2.0 lanes, for a total of 1GB/s of bandwidth in each direction (2GB/s aggregate). ...."
Frankly, the second generation of consumer ones will likely use PCI-e v2.0 also. The mainstream CPU's limitations of just 16 PCI-e v3.0 lanes means most mainstream designs are often oversubscribed for v3.0 lanes. The MBA 11" happens not to be, but as the Anandtech article points out, you'd have to coupled a pretty hefty Thunderbolt storage subsystem to the MBA to give that SSD a workout doing large data transfers. So here v2.0 means can save some money and they do to keep the price down but improve on speed (from last year).
I think you'll find both the MacBook Air 2013 and the new Mac Pro use PCIe-based SSDs. Given the difference in speed, I imagine the ARM-based PCIe storage controller on the MacBook Air to be inferior to the Mac Pro one, possibly to reduce costs, possibly to also reduce power consumption.
ARM has little to do with the issue though.
On the Apple web site the new Mac Pro is listed as topping out at 1250MB/s ( ~1.25GB/s). That that's faster than a x2 PCI-e v2.0 link. ARM, MIPS, or Oompa Loompa powered controller there isn't enough bandwidth. So the likelihood that the two Flash controllers on these two SSDs are the same is quite small. The form factor of the drive isn't necessarily going to match costs. Nor indicative that they are using a "consumer" Flash controller on the Mac Pro.
The Mac Pro SSD is sitting on the "back" of a card connected via PCI-e v3.0 links. If they use a PCI-e v3.0 capable controller , then the top end for x2 PCI-e v3.0 link is 2GB/s which means the Mac Pro probably has some headroom. The MBA doesn't or at least relatively less. That is not being cheap.
I'm not sure where you got SATA from,
From previous Macs. I didn't take the MBA 2013 updates into account. His "form factor same so just as cheap" argument didn't particularly make any allusions to this year's updates. Same general disconnection issue though. Similar form doesn't means similar components or component prices.
Frankly, they don't even look the same up close.
top above this year's MBA's SSD , bottom above last year's . (from ifitix teardown link you gave ). Versus new one:
from Apple's current Mac Pro site. [
http://www.apple.com/mac-pro/ ]
The Flash chips are different sizes. The old SATA is about as similar to the Mac Pro as the new 2013 MBA one. At least the Flash chips match up on size.
2013 MacBook Airs have benchmarked in the 800MB/s area.
With the disk queue depth set at 32 and doing sequential.... I suppose the Mac Pro's 1.25GB/s is probably equally to skewed to a downhill, with hurricane tailwind context drag race, but probably also has a faster normal rate also. If the normal rate is just as low, that's where can start grumbling about "cheap".