I think this interview on Anandtech was an interesting read but one thing in particular caught my eye:
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It seems that when Nuvia-based SOCs finally release for PC the primary comparison Qualcomm will be drawing against will be Apple’s M-series SOCs rather than Intel/AMD chips.
That, to me, seems like a mistake. In the mobile space, Apple as the primary point of comparison makes sense. But while both Apple and Qualcomm will be making ARM-SOCs for the computer, the majority of customers that Qualcomm will be looking to acquire are going to be from the Windows-x86 side. For one thing, it’s a much bigger pool of people. I’d think they’d want to focus on giving those customers a reason to switch from x86 to their ARM cores.
Maybe they think their new SOCs will be so good that they won’t have to draw comparisons with AMD/Intel. But that’s not the answer he gave (despite Ian leaving the door open for that).
Anyway, these new chips are a long ways off but we’ll see how they perform and what Apple themselves have out by that point.