This add shows how scared about the iPhone 5 and insecure about it's phone Samsung is. They KNOW that the iPhone 5 blows the "mighty" Galaxy SIII out of the water so they resort to these ads and come up with a list that omit many of the key features of iPhone and overload the list of their phone with a bunch of minuscule and gimmicky features.
The iPhone 5 has the Galaxy SIII beat when it comes to internal specs (faster processor, better camera, better screen, better battery life, wider connectivity options, better gps functionality, etc) and simply blows it out of the water when it comes to the software.
The new bigger screen size of the iPhone 5 is the PERFECT answer to the ill fated trend in the Android camp of making phones bigger with each new version. It will make people realize how bloated the size of the Galaxy SIII truly is and how much more sleeker and ergonomic/comfortable to hold the iPhone 5 is while still providing a reasonably large screen. Even some Android sites are already pointing this out.
This and similar ads will all be in vain for Samsung, they will start feeling the iPhone 5 effect during the next month when the sales of their Galaxy SIII start to dwindle.