I kind of like Samsung's ads. I think it bring to a head of the question of what is important to new smartphone? Realistically most of us will choose 10-15 apps that we use daily, watch some movie, take some pictures, find resturants around us, getting map direction.. Pretty boring kind of stuff.
The real question everyone should ask if what does those new feature do to our day to day use of our phone? Right now smartphone is going down a path that said more feature is better and no one really ask what are we using those feature for? NFC is a great example. What exactly are we using NFC today or tomorrow? Two years later I am already on a new smartphone. So if there is not something I can use now, I probably don't need it in my smartphone now. I think smart phone is getting into the territory where new inventions are seldom useful. We have at a point that smart phone are fairy complete. Faster processor beyond a certain point won't help my day to day use. Same as having more RAM. Screen size is a personal choice and some people will like it. I think Samsung list is actually expose a big problem. How many of the Apple target audience understand what those feature on the list do?
A lot of the online 10 minute iphone 5 demo reviews already start asking about the construction of Samsung and the easy of use question (especially for woman who tends to have smaller hand) of S3 against Iphone 5. The plastic shell construction of S3 used to be o.k., now it is questionable of taste. Iphone 5 set the bar for light weight and thinnest. And it looks like a blockbuster now. So let see what other company can do to match it.. I bet it will take at least another 9 months before anyone can match it. It is much harder than it seems to get a phone that slim and light weight but yet have enough speed and handle LTE. Good, bad or indifferent: the brand, the look, the feel, the construction and the design is going to get more and more important going forward as almost all smartphone can fill 90% of user's basic needs on a mobile device.
