I have 2 questions for each of you:
1) How much, exactly, should an artist get paid per stream of a song?
2) Please tell me exactly what you would be willing to pay per stream, no subscription, just a la carte.
Seems there are a lot of folks that want artists to get paid more but then also complain about subscription prices.
I think point (1) is a red herring. The issue is that Spotify already pays out so little to artists, yet is still not profitable, which suggests that the real issue is that streaming was never a sustainable business model in itself. Over the past year, we have seen Spotify dial back on their podcast ambitions, retrench a whole bunch of employees (right around Christmas too!) and now trying to boost revenue by hiking prices.
For (2), I have actually stopped paying for Apple One because I found I wasn't using music streaming all that much (listen more to podcasts these days, and between Stratechery and Mactories, they provide me with more than enough listening content to fill up my spare time. In the meantime, I am using the YouTube music app since that comes bundled with my YouTube premium subscription, but I am not really a fan of the app (feels like the folks at Google did the bare minimum to cobble a music streaming app together). Since I also found myself listening to large the same few albums over and over again, I may probably just purchase them from iTunes ultimately because I do find myself missing the Siri and shortcuts integration. The artist will likely earn more from me from the sale of that 1 song than they ever will from me in a lifetime.
And third, the problem here is that the price increase is not going towards paying artists any more money. If anything, Spotify is actually using audiobooks as a means of paying them less.
Just so we are clear, I do agree that Spotify placing greater emphasis on paid subscriptions and higher pricing is the right strategy, for the same reason I prefer to pay more for a premium experience (which extends to doing away with ads). However, are subscribers here really okay with the app becoming a hodgepodge of various audio services?
What I see here is an opportunity for Apple to gain more mindshare for Apple Music through another round of aggressive advertising to further highlight the differences between the two.