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I think -=XX=-Nephilim and Flavioparentiq miss one important point:

Stephen Colbert (character) sells himself as a stupid, geeky, miss-informed, right-wing talk-show host who can get easily bribed by product placements. And the US audience gets that part. Your detailed analysis needs to combine this information, without which no analysis can be complete! Try again.

Thank you :) as i stated before, i'm Franco/italian and colbert is unknown here. This information changes my analysis. Is everyone watching the grammies aware of this information you think?
If yes, then i would say it is less worst than what i said, although i still think the acting was bad :)
 
Perhaps Apple paid the guy but M$ paid the program editor!?

you're really hell bent on hammering home the point that only your opinion can possibly be the 'right' one aren't you?

i suggest you go out and ask some people in local shops, subway station, wherever, who saw the show and ask them what they thought of the pad/colbert stunt.

anybody i heard talking about at work this morning was far more interested in the pad than they were before the grammy, and after exchanging banter about how he showed off his pad, conversation moved to the pad, how much it cost, how useful it could be etc.

certainly very positive result to this little stunt, and maybe more representative than your personal, negative analysis.

i don't care either way, i'm not getting one and and i have no apple shares but i think apple & colbert might know more about advertising, irony and seduction than you and your italian friend's theories
 
Well said that man, that was the point of my original criticism. This fella starts off by saying he doesn't know who Colbert is and then goes on to comment anyway.

I don'y know much about Nuclear physics, but I wonder what happens if I push this big red b..............

why didn't you explain me Who colbert was just like he did so we could keep on talking instead of just complaining about my lack of information?
 
You guys know what is next, the iJacket or iCoat, with an internal correct size pocket for your iPad. Oh my now Jobs is going to overtake the clothing industry.........
 
I can't believe old men dating women half their age has become so common that people now assume Colbert's daughter was his wife/date.

On a more related note, I think (being the Apple obsessed people we are) we're all reading too far into this iPad Grammy appearance. It was a joke, people laughed, they forgot about it next time they saw Taylor Swift blush, Lady Gaga wearing football linesman shoulder pads and/or Beyonce winning something. Nothing more...
 
You guys know what is next, the iJacket or iCoat, with an internal correct size pocket for your iPad. Oh my now Jobs is going to overtake the clothing industry.........

Many clothing companies incorporate pockets for devices anyway, Apple doesn't enter a lot of markets because people are doing their bidding naturally.
 
although it will be quite satisfactory for a new kind of device because the user base is still not on focus.

is this also a quote from your treasured Joseph Goebbels? certainly sounds like words he might have chosen.

your advertising analysis and wisdom in previous posts in this thread seems to stem from memorizing a lot of books about psychology. maybe watching people's behaviour and reactions in shops and shopping malls might help you get a firmer grasp on reality as opposed to laboratory conditions. and maybe some reading about Edward Bernays might also prove useful.
 
I think you are missing one point. At the time of the iPod, many users were already listening to mp3, at the time of the iPhone, many were using a phone. Apple reinvented those segment (mp3 player, portable phone) starting with an already big user base. Ipad is different, and i think the sells will grow in years, but i guess the begginning won't be as amazing as the previous device, although it will be quite satisfactory for a new kind of device because the user base is still not on focus. What i mean is that no one really knows if they need it or not... But we all knew we needed an mp3 player and we knew we needed a protable phone

I think you are missing a few points. At the time of the iPod, tons of folks listened to mp3's, but either did not own a dedicated mp3 player, or were not happy with the current offerings. Apple came in and made a device that did the job and did it well. At the time of the iPhone, people had phones but they did not necessarily have smart phones.

I for one, didn't need an mp3 player before, I had my CD player. But I got tired of the skipping, etc when commuting on the train and started to look at mp3 players and got an iPod. I used to have a regular cell phone and using my Blackberry so much for work gave me the idea a smart phone would work best for me for personal use, so I got an iPhone. :)

I think the iPad is a bit more niche in terms of it's market, but it will be needed by some, but "cool" to have for most. Personally, I like being able to sync some stuff to it and taking it with me instead of my 13" MBP, especially with the fact that it can display to a projector, means I can make it display to a TV I am sure and would be great for travel.
 
is this also a quote from your treasured Joseph Goebbels? certainly sounds like words he might have chosen.

your advertising analysis and wisdom in previous posts in this thread seems to stem from memorizing a lot of books about psychology. maybe watching people's behaviour and reactions in shops and shopping malls might help you get a firmer grasp on reality as opposed to laboratory conditions. and maybe some reading about Edward Bernays might also prove useful.


The quote on goebbles was used to say how old and not effective is his analysis is in our world.

My work is actually working with emotions and reality, so I do know quite a little about that on my side, but i still love to use theory and analysis of conditions, because that is how the major companies work, and that is how you can produce defences against their marketing.
About Edward Bernays, it's already old stuff, door to door mechanism to sell hoovers, it's not taking in count the reverse information, just like barnum, just like goebbles. By reverse information, i'm talking about the fact that with the internet, every information is judged and used to recreate content. This is something totally new in advertising.
 
Oh please. You can talk on the phone and run an app at the same time, and play music and run an app at the same time. Sure, that's not full multitasking, but it's all that most iPhone users care about.

So far, the only people I've heard (in the real world) complaining about lack of multitasking are just Apple-bashers. No actual iPhone owner has yet to tell me they wished they could multitasker.

This may change on the iPad, but I hope Apple doesn't just cave and ruin the performance and battery life.

Of course it will change on the iPad. People expect more from it because it`s more powerful than an iphone. What you are saying its like saying we shouldn`t have multitasking on a laptop because it would affect performance and battery life. It just doesn`t hold weight in my book. 3rd part apps on the iphone OS can`t multitask at all which is a big fail.
 
why didn't you explain me Who colbert was just like he did so we could keep on talking instead of just complaining about my lack of information?

because I assumed if you were that passionate about it and wanted to make informed comment you would have spent a little bit of time finding out for yourself and making your conclusion on more empirical evidence.

Sometimes a gag is just a gag, funny or not, well thats up to the observer.

I do not believe this is a cynical as some people want to believe, but thats up to them to perceive it that way if they do, or so choose to.
 
I own an iPod Touch, and I wish it could multitask. It's obviously not a deal breaker for me, since I own it and still find it incredibly useful. But I do find it a bit silly that Apple's apps such as Mail or iTunes are allowed to run in the background while third party apps such as Pandora are not.

Exactly I guess those Apple apps running the background arent eating away battery life and performance.
 
The quote on goebbles was used to say how old and not effective is his analysis is in our world.

My work is actually working with emotions and reality, so I do know quite a little about that on my side, but i still love to use theory and analysis of conditions, because that is how the major companies work, and that is how you can produce defences against their marketing.

It is amazing that someone who "works with emotions and reality" would not realize that including a quote from a Nazi would not lead to constructive conversation.

Perhaps you were unaware that Goebbels' philosophical writings are not held in as high esteem in the US as they apparently are in Italy...
 
The quote on goebbles was used to say how old and not effective is his analysis is in our world.

My work is actually working with emotions and reality, so I do know quite a little about that on my side, but i still love to use theory and analysis of conditions, because that is how the major companies work, and that is how you can produce defences against their marketing.
About Edward Bernays, it's already old stuff, door to door mechanism to sell hoovers, it's not taking in count the reverse information, just like barnum, just like goebbles. By reverse information, i'm talking about the fact that with the internet, every information is judged and used to recreate content. This is something totally new in advertising.


i think you'll find there is more to bernays than selling hoovers door-to door. :). where did you get that idea. the smoking suffragettes alone is a master class in manipulation of the public, (a psychological stunt to get woman to buy cigarettes in the late 20ies). not sure how you equate that with door to door selling. his later role in central american politics for the CIA - though obviously evil - is pretty interesting reading for anybody interested in manipulating public opinion and selling consensus.

i don't believe there is anything new in advertising when it comes to desire, power, status. the theories and methods are new, (research grants have to used up & academics like the sound of their own voices) but people still buy stuff if they see somebody successful and charismatic holding it up on TV at the grammys.

the only "new" element i see in advertising today as opposed to eg the fifties is that irony had to get involved, because if you laugh at yourself first, it takes the wind out of the sails of others who would like to laugh at you. i suppose jobs is not going to be ironic about his products at a keynote, but the mixing of his hyperbole at the keynote, with a more humour-esque approach at the grammys is probably a pretty good concoction.
best
B.
 
because I assumed if you were that passionate about it and wanted to make informed comment you would have spent a little bit of time finding out for yourself and making your conclusion on more empirical evidence.

Sometimes a gag is just a gag, funny or not, well thats up to the observer.

I do not believe this is a cynical as some people want to believe, but thats up to them to perceive it that way if they do, or so choose to.

You are right, I should have know better, but you could have informed me too. I guess this is why the forum exists. I post information, you post information, so we inform each other and understand wich one are really valuable to get a conclusion
 
It is amazing that someone who "works with emotions and reality" would not realize that including a quote from a Nazi would not lead to constructive conversation.

Perhaps you were unaware that Goebbels' philosophical writings are not held in as high esteem in the US as they apparently are in Italy...

we are probably wandering off topic here a little. but i find it striking that edward bernays [ http://en.wikipedia.org/wiki/Edward_Bernays ] was related to sigmund freud (nephew i believe), and that goebbels hated freud, had his books burned etc, yet admired bernays' manipulating genius.

sorry for being OT, just a little stimulating historical tidbit in the afternnon .
 
i think you'll find there is more to bernays than selling hoovers door-to door. :). where did you get that idea. the smoking suffragettes alone is a master class in manipulation of the public, (a psychological stunt to get woman to buy cigarettes in the late 20ies). not sure how you equate that with door to door selling. his later role in central american politics for the CIA - though obviously evil - is pretty interesting reading for anybody interested in manipulating public opinion and selling consensus.

i don't believe there is anything new in advertising when it comes to desire, power, status. the theories and methods are new, (research grants have to used up & academics like the sound of their own voices) but people still buy stuff if they see somebody successful and charismatic holding it up on TV at the grammys.

the only "new" element i see in advertising today as opposed to eg the fifties is that irony had to get involved, because if you laugh at yourself first, it takes the wind out of the sails of others who would like to laugh at you. i suppose jobs is not going to be ironic about his products at a keynote, but the mixing of his hyperbole at the keynote, with a more humour-esque approach at the grammys is probably a pretty good concoction.
best
B.

Of course bernays is more than door to door selling. I was just pointing the fact that he couldn't be aware about user interactivity with the information and recreation of content, wich is, i guess, more important than what "feeling" is used to publicize a product (irony, pride, low profile, epicity etc etc)

The internet revolution is this. No more division between content creator or content consumers. there is the Prosumer, a producer/consumer of information. And this creates a total new environment for the travelling and transformation of information
 
You are right, I should have know better, but you could have informed me too. I guess this is why the forum exists. I post information, you post information, so we inform each other and understand wich one are really valuable to get a conclusion

:D Your expectations of internet discourse are pleasingly high :D:D
 
It is amazing that someone who "works with emotions and reality" would not realize that including a quote from a Nazi would not lead to constructive conversation.

Perhaps you were unaware that Goebbels' philosophical writings are not held in as high esteem in the US as they apparently are in Italy...

Please read the post. It was an example not to follow, as a matter of facts, i think goebbles was quite a genius at propaganda, but i do think nazi is something that shouldn't have exist.

BTW goebbles wrote philosofical writings? Could you please post a link, that sound interesting
 
Of course bernays is more than door to door selling. I was just pointing the fact that he couldn't be aware about user interactivity with the information and recreation of content, wich is, i guess, more important than what "feeling" is used to publicize a product (irony, pride, low profile, epicity etc etc)

The internet revolution is this. No more division between content creator or content consumers. there is the Prosumer, a producer/consumer of information. And this creates a total new environment for the travelling and transformation of information

ah... yes... well... though i admire your enthusiasm to propogate new theories about 'prosumers' & 'recreation of content'... your points are best examples of academics who study a microsegment of the world and theorists who sell corporations new magic formulae.

most people who buy ferraris or armani suits or ipad-like devices buy them because they are status symbols of success and coolness, as displayed by a famous actor wearing the suit, a successful businessman driving the ferrari, a tv personality holding up an ipad.
you're not going to tell me that they're handing over cash because they have been influenced by "user interactivity with the information and recreation of content," or "total new environment for the travelling and transformation of information", are you?
they buy because it feels good, because it's useful for daily life or because its a sex magnet. the internet has not revolutionized 'why people want something' it's just another channel to get attention.

i do like stimulating thoughts on how the world works, but yours are the thoughts of someone living in an ivory tower with a microscope and a thesaurus.
 
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