Would like one? Sure. Actually pay for one? Meh, not so much. Sure, it will sell, I have no doubt of that. I just have more need for something that has a keyboard, multi-tasking and unlimited storage than for an oversized iPod Touch
"Honey, do I look cool"
Cut to his wife shrugging with a grimace on her face,
hysterical!![]()
That wasn't his wife.
I don't know who that was.
doctor-don said:Apple products have been advertised in movies and TV in so many ways. This was a stroke of genius to have it being used in the first week it was introduced and before it is available to the public.
'Anyways'? Really, dude. Unless you are from the Bronx, it is singular.
There are such things as bad publicity.
Advertising is about association and linking.
This is a product placement with (At least) 2 levels, so it's pretty different from standard direct advertising:
- I see "The product associated to a guy". (direct advertising)
- I see "The guy with the product associated to the audience". (indirect advertising. What people will think of the first association. This is very important in live product placement)
So, I start to associate the ipad to this funny guy, but then i start associating the "funny guy+ ipad association" with "what other thinks of this association". And who are those others?
- movie/tv stars (fashion image leaders, projection of who i want to be like and "think" like.) and family members (projection of the affective world, who I love, who I want to be loved by.).
And their reaction were not that good.
If you watch the faces of the "stars" Kidman & co, they are not impressed at all and a bit ashamed of what's happening.
And the recation of the daughter.. argh, that was bad.
So at the end the message could be interpreted as:
"Look, a cool guy have the cool device from apple. But wait, look how the stars and the family look at him, he actually doesn't look cool anymore."
Would like one? Sure. Actually pay for one? Meh, not so much. Sure, it will sell, I have no doubt of that. I just have more need for something that has a keyboard, multi-tasking and unlimited storage than for an oversized iPod Touch
Who cares? Seriously guys. Enough with the iPad. Dig up some MacBook Pro update rumours already!
I just watched this clip again...
Honestly, to me it looks more like M$ advertising taking a piss out of Apple...
Pay attention how whole thing was editedd and made. (cut to laughter, unimpressed facial expressions, body language answer to "am I cool with it" question, etc...)
It bloody horrible!
This video isn't "advertising" the product but it's ridiculing it instead![]()
![]()
well watching the grammys and stephen colbert just took out an iPad when nominating song of the year. not very news worthy but the advertising Jobs is doing so far with it is pretty good.
....As you continue to publicize it by talking about it.![]()
I just watched this clip again...
Honestly, to me it looks more like M$ advertising taking a piss out of Apple...
Pay attention how whole thing was editedd and made. (cut to laughter, unimpressed facial expressions, body language answer to "am I cool with it" question, etc...)
It bloody horrible!
This video isn't "advertising" the product but it's ridiculing it instead![]()
![]()
Dude it has a keyboard! And WTF is unlimited storage. The only gripes I have with device is the lack of flash and multitasking and I have a feeling multitasking is coming in 4.0 in March, Apple can't hold out that long. It's frankly getting embarrasing now.
Colbert is a madman on a fast track to the Republican nomination for President. He must be stopped! I see almost zero chance that we wont have him running the country for 8 yearsmaybe more.
I think -=XX=-Nephilim and Flavioparentiq miss one important point:
Stephen Colbert (character) sells himself as a stupid, geeky, miss-informed, right-wing talk-show host who can get easily bribed by product placements. And the US audience gets that part. Your detailed analysis needs to combine this information, without which no analysis can be complete! Try again.
Honestly, to me it looks more like M$ advertising taking a piss out of Apple...
This video isn't "advertising" the product but it's ridiculing it instead![]()
You people are killing me! People don't analyze every detail like this and register every nuance of reaction on peoples faces. They will at most say: "What's that he just pulled out of his pocket? Is that one of those new iPads that Apple just came out with?" And that is exactly the kind of advertising you want. Besides, it wasn't like this was a commercial where people might scrutinize it a bit more because they know it's an ad pitch.
This think is going to sell like crazy. I have no doubt that it will be one of the most successful, if not THE most successful products that Apple has ever come out with. One thing we all need to remember is that your average Joe has not been pining away for a tablet computer from Apple and listening to rumors for years and building up a wish list of what he thinks it should be and then get all disappointed and bellyache about how it's going to fail and blah, blah, blah. The average Joe is going to see it on TV and see people at StarBucks and at the airport and elsewhere playing with it and he's going to think; "That thing is cool! I've got to have one" and buy it. And they will buy it in droves.
That's why the iPod touch and the iPhone have sold in the millions. They are cool and people want them, period. The same will happen here. When the TV commercials start rolling out from Apple, people are just going to go nuts over it. You think the lines at the Apple stores were long for the iPhone launches? Just wait until you see the lines on launch day for the iPad.
So far, the only people I've heard (in the real world) complaining about lack of multitasking are just Apple-bashers. No actual iPhone owner has yet to tell me they wished they could multitasker.