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Stephen Colbert just whipped out his iPad at the grammy's

macfan881 said:
the iPad Just got the Colbert Bump :) this thing will Sell like hotcakes now.:D
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LOL, after his date's reaction perhaps it was staged to say, devices don't make you cool, who you are makes you cool.

People tend to forget that, Apple tends to market to those kind of people
 
I just watched this clip again...

Honestly, to me it looks more like M$ advertising taking a piss out of Apple...

Pay attention how whole thing was editedd and made. (cut to laughter, unimpressed facial expressions, body language answer to "am I cool with it" question, etc...)

It bloody horrible!

This video isn't "advertising" the product but it's ridiculing it instead :( :apple:
 
iFav

The iPad was Colbert's idea!

Then Kanye West came on stage and said:


I'm really happy for you, I'll let you finish, but the Acer Aspire One is one of the best netbooks of all time. One of the best netbooks of all time!





Personally, I want an iBeyonce for hire.
 
-=XX=-Nephilim said:
I just watched this clip again...

Honestly, to me it looks more like M$ advertising taking a piss out of Apple...

Pay attention how whole thing was editedd and made. (cut to laughter, unimpressed facial expressions, body language answer to "am I cool with it" question, etc...)

It bloody horrible!

This video isn't "advertising" the product but it's ridiculing it instead :( :apple:
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Come on, this is an obvious product placement. How do you think he got an ipad? Microsoft gave it to him?
 
Flavioparentiq said:
I'm european, so I don't really know this guy, but it's clearly an advertising, and not smart at all.

Am I the only one who think this sucked?
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Not smart? You must not understand advertising then. This was brilliant on Apple's part & Colbert. It's humor, it's fun, & it helps create a buzz for their upcoming release of this product.
 
Flavioparentiq said:
Come on, this is an obvious product placement. How do you think he got an ipad? Microsoft gave it to him?
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No it's not obvious. He got it because of his TV show. Apple knows he will promote it on the show. He would have also signed a NDA (notice he didn't talk about features). I'm sure Apple had no idea he was going on the Grammy's (at least the Apple team that decides who gets the advanced merchandise) and would pull it out. However I'm sure SJ (and Apple) is one happy camper this morning.
 
Flavioparentiq said:
Come on, this is an obvious product placement. How do you think he got an ipad? Microsoft gave it to him?
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Ofc it was a product placement...

My point is that it is very bad one!


1. Was hilarious to see the guy taking it out from his pocket (as if anyone would be caring it that way!).

2. Quick cut to unimpressed face of Nicole K.

3. Background sound of laughter (instead of applause or cheer for example)

4. Do I look cool with this question...

5. Cut to unimpressed body language answer to it...


Disaster!
 
-=XX=-Nephilim said:
Ofc it was a product placement...

My point is that it is very bad one!


1. Was hilarious to see the guy taking it out from his pocket (as if anyone would be caring it that way!).

2. Quick cut to unimpressed face of Nicole K.

3. Background sound of laughter (instead of applause or cheer for example)

4. Do I look cool with this question...

5. Cut to unimpressed body language answer to it...


Disaster!
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totally agree. That's why i think it sucked
 
no such thing as bad publicity...you're talking about it aren't you? then it worked. suckers :apple:
 
-=XX=-Nephilim said:
Ofc it was a product placement...

My point is that it is very bad one!


1. Was hilarious to see the guy taking it out from his pocket (as if anyone would be caring it that way!).

2. Quick cut to unimpressed face of Nicole K.

3. Background sound of laughter (instead of applause or cheer for example)

4. Do I look cool with this question...

5. Cut to unimpressed body language answer to it...


Disaster!
Click to expand...
Talk about over analyzing and totally missing the mark. That's not what JQ Public saw. Instead it was: "Honey is that the new iPod thing everyone is talking about? It sure is cool looking and I think I'd like to have one"

Publicity is a great thing 98% of the time and this falls well in that category wither you liked it or not.
 
-=XX=-Nephilim said:
This was book example of bad publicity!

As I said, it almost feels like M$ is behind it - thats how bad this is...
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There are such things as bad publicity.

Advertising is about association and linking.

This is a product placement with (At least) 2 levels, so it's pretty different from standard direct advertising:

- I see "The product associated to a guy". (direct advertising)
- I see "The guy with the product associated to the audience". (indirect advertising. What people will think of the first association. This is very important in live product placement)

So, I start to associate the ipad to this funny guy, but then i start associating the "funny guy+ ipad association" with "what other thinks of this association". And who are those others?

- movie/tv stars (fashion image leaders, projection of who i want to be like and "think" like.) and family members (projection of the affective world, who I love, who I want to be loved by.).

And their reaction were not that good.

If you watch the faces of the "stars" Kidman & co, they are not impressed at all and a bit ashamed of what's happening.

And the recation of the daughter.. argh, that was bad.

So at the end the message could be interpreted as:

"Look, a cool guy have the cool device from apple. But wait, look how the stars and the family look at him, he actually doesn't look cool anymore."
 
-=XX=-Nephilim said:
Ofc it was a product placement...

My point is that it is very bad one!


1. Was hilarious to see the guy taking it out from his pocket (as if anyone would be caring it that way!).

2. Quick cut to unimpressed face of Nicole K.

3. Background sound of laughter (instead of applause or cheer for example)

4. Do I look cool with this question...

5. Cut to unimpressed body language answer to it...


Disaster!
Click to expand...


I guess you don't get humor. Its Colbert and meant to be funny. I think the iPad will be a very cool device when released and we see the full potential. I wasn't cheering, I laughed when he pulled it out. I haven't been watching the Colbert Report and found it entertaining. If anyone was familiar with the show and the fact that he has been asking for one for a week then you would find it even funnier.
 
Wirelessly posted (Mozilla/5.0 (iPod; U; CPU iPhone OS 3_1_2 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7D11 Safari/528.16)

Nicole Kidman looks unimpressed because she's got too much Botox in her face and can't move it.
;)
 
Julien said:
....As you continue to publicize it by talking about it.:eek::D:D:D
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“If you tell a lie big enough and keep repeating it, people will eventually come to believe it." Joseph Goebbels (Propaganda Minister of the third reich)

Quite an old theory this one of "an advertising works if people keep talking about it".

Marketing has evolved since 1930, as we have evolved inside the media language, we can read sign faster, deeper. And this theory doesn't work in all the situation.
 
xraydoc said:
Wirelessly posted (Mozilla/5.0 (iPod; U; CPU iPhone OS 3_1_2 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7D11 Safari/528.16)

Nicole Kidman looks unimpressed because she's got too much Botox in her face and can't move it.
;)
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true :D She lost all of her acting apeal to me
 
-=XX=-Nephilim said:
Ofc it was a product placement...

My point is that it is very bad one!


1. Was hilarious to see the guy taking it out from his pocket (as if anyone would be caring it that way!).

2. Quick cut to unimpressed face of Nicole K.

3. Background sound of laughter (instead of applause or cheer for example)

4. Do I look cool with this question...

5. Cut to unimpressed body language answer to it...


Disaster!
Click to expand...


Your continued bashing of the iPad because you don't like it is ridiculous and tiring.
Nicole Kidman was laughing when the camera showed her so I don't quite think that meant she was unimpressed. And people we laughing, not cheering or clapping, because honestly how many people really expected that to happen? NOBODY.
The whole thing with his daughter was STAGED. That means the body language, the answers to him not being cool was fake and had nothing to do with her not liking him because he had the iPad.

This was great marketing by Apple!
 
Julien said:
Talk about over analyzing and totally missing the mark. That's not what JQ Public saw. Instead it was: "Honey is that the new iPod thing everyone is talking about? It sure is cool looking and I think I'd like to have one"

Publicity is a great thing 98% of the time and this falls well in that category wither you liked it or not.
Click to expand...

Yeah. I'm not in advertising or have any experience with it but what I saw was about buzz.

If it had been any more positive, it would have been unbelievable and produced a negative reaction. Why? Because no-one wants to see a product placement, especially in this kind of context. If the placed product is actually somewhat mocked, and the whole sequence funny, then the audience will be prepared to let them 'get away with it', and the result is increased buzz.

That's it. Product placement done in a self deprecating and humorous way so as not to alienate the audience given its inappropriateness in the context (award ceremony). Sure, it wasn't an "endorsement" or an "advertisement" listing features and benefits. But it gets everyone talking.

Further, and I admit to being way out of my depth here, the ironic way this was done might actually be a great way to position it as 'cool'.
 
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