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Beavix

macrumors 6502a
Dec 1, 2010
705
549
Romania
Wondering why Microsoft, with their new Surface Studio, is investing so much in a 'relatively' small group of professionals/buyers?

This "small" group are the people working in the creative industries who kept Apple afloat during the dark years. If Microsoft wins their wallets Apple will truly become just a phone company. Also Surface Studio is supposed to be the flagship product of the Surface family and even though it will probably not sell in large volumes, one of its purposes is to help increase the sales of the other Surface products, the Pro and the Book.
 

shaunp

Cancelled
Nov 5, 2010
1,811
1,395
never will go back to a windows machine OS X is far superior.

It's interesting a lot of threads on here say 'I'll never go back to Windows' and I used to be one of those guys. However Apple's complete and utter incompetence with regards to keeping the mac product line up to date made me switch back to a PC - I needed a laptop with more than 16BG RAM. And I have to say Windows 10 has been a pleasant experience. Better than OS X in some ways, worse in others. And once you are in your app (lighroom for me most of the time) the only difference I notice is that it's is much faster.

Given the contempt that Apple appears to have for its pro users there is now no way I would switch back to Mac, OS X or not. Apple may wow us today with new kit, but then how long will it be for another update? 2 years, 3 years, whenever?

They have sadly become a company producing consumer products which simply don't meet my requirements any longer and it doesn't matter how nice OS X is or how pretty their computers are, slow crippled hardware slows down my work and uncertain hardware updates makes me less inclined to invest in the platform.
 
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maflynn

macrumors Haswell
May 3, 2009
73,682
43,740
This "small" group are the people working in the creative industries who kept Apple afloat during the dark years.
We don't speak of the darks days :eek:

seriously though I don't think its a small group. Every company (other then small businesses) has groups/departments that is full of graphic designers, web designers and other creative content creators. I can see this being a huge audience to tap into, whether MS is successful isn't the question, but rather I think its a big group
 
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shaunp

Cancelled
Nov 5, 2010
1,811
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Yea good luck with that. I have seen this before from other companies and they all are not elegant. They are all clunky looking and feel cheap and rushed in execution. Microsoft is no different in their execution. The current iMac still looks and feels modern and well executed. I have been purchasing iMacs since the days of the Daisy and they all were great computers. Coming from a 2011 to a 2015 iMac Apple managed to keep the computer looking fresh. It is one of those timeless looking designs. If I had a wish list for the next iMac it would be to get rid of the chin and make it look more like the stand alone monitor, maybe more edge to edge screen and glass.

I disagree. their surface hardware is excellent. They had some teething problems in the early days, but these were all fixed. I have had plenty of GPU issues on MacBook Pro's however, and issues with noisy fans that Apple 'Geniuses' simply could not reproduce - try turning it on! I have found Apples kit isn't any less ore more reliable than any other, it has just become slimmer and less useful over time.
 
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maflynn

macrumors Haswell
May 3, 2009
73,682
43,740
I think that there are many more average 'home' iMac users than that there are 'creative professionals' iMac users?
There's no question that consumers out number the creative types, but that doesn't mean its a niche group - at least I don't think it is
[doublepost=1477572136][/doublepost]
their surface hardware is excellent. They had some teething problems in the early days, but these were all fixed
My Surface Book that I own is rock solid. I think its a great piece of technology that has a premium feel
 

shaunp

Cancelled
Nov 5, 2010
1,811
1,395
It means that Microsoft is blissfully unoriginal. What else is new

Watch the video and see how it is used with the surface dial. If you work in graphics at all, this computer with the 3D features being built into Windows 10 will make a huge amount of difference.

I don't see this as an imac copy as it's intended to be used as a large tablet, just an all in one desktop as the iMac is.
 
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Sirmausalot

macrumors 65816
Sep 1, 2007
1,135
320
Well, for one, it means Apple now has real, direct competition in the desktop market, and hopefully that will lead to improvements to the OS X platform and hardware. The Surface Studio is more expensive yet has better hardware and a rock-solid operating system. I'm not going to get in to the "OS X vs Windows" argument as they are both powerful operating systems, but until relatively recently were relegated to different use categories with OS X appealing to creatives and Windows appealing to business uses and corporate environments. The Surface Studio should serve as a face-slap for Apple, a wake up call. But I fear that wakeup call will go unheard: Apple is allocating so many resources to iOS that the OS X platform has suffered from lack of meaningful development - and the "iOSification" of OS X accomplishes nothing to aid the power user, and in fact it weakens the platform. I think that any person who uses their computer for serious creative work will be attracted to what the Surface Studio has to offer.
It is about leadership. Tim Cook is good at a tremendous number of things, as is Jonny Ive, but they don't have a vision except more of the same and refinements. I can see Ive in the watch and Cook in the car but neither taking care of their roots of creatives and computer users in general. I can run Adobe's Creative Suite on either platform and if Microsoft comes up with something as elegant as the surface studio with more power or nothing that specifically appeals to me as a media maker, I'll switch.
 

shaunp

Cancelled
Nov 5, 2010
1,811
1,395
There's no question that consumers out number the creative types, but that doesn't mean its a niche group - at least I don't think it is
[doublepost=1477572136][/doublepost]
My Surface Book that I own is rock solid. I think its a great piece of technology that has a premium feel

When my daughters ipad eventually dies she'll be getting one of these. If I wasnt' running so many VM's I'd have got one instead of the XPS 15.
 

Samuelsan2001

macrumors 604
Oct 24, 2013
7,729
2,153
Just took a look at the specs and they have the same issues that everyone here moans about the iMac for.

They are on skylake (of course there are no kabylake chips yet but that doesn't stop everyone here expecting them in every apple product), they are using last generation mobile graphics chips just like the iMac, NVIDIA over AMD, but just the same specs really, they didn't even manage an NVIDIA 1060.

They also seem to be missing usbc/tb3 ports.....

The screen is cool but lets be honest the design is just a mini pc with a tiltable touchscreen attached to it, its not even 5k, the storage options are not announced and seem to be some sort of fusion sshd effort from the description.

They won't be available until next year by which time apple will probably have new iMacs out.

lastly they are 2x the price....

laughable
 
Last edited:

Double-Slit

macrumors member
Feb 8, 2016
49
13
Just took a look at the specs and they have the same issues that everyone here moans about the iMac for.

They are on skylake (of course there are no kabylake chips yet but that doesn't stop everyone here expecting them in every apple product), they are using last generation mobile graphics chips just like the iMac, NVIDIA over AMD, but just the same specs really, they didn't even manage an NVIDIA 1060.

The screen is cool but lets be honest the design is just a mini pc with a tiltable touchscreen attached to it, its not even 5k, the storage options are not announced and seem to be some sort of fusion sshd effort from the description.

lastly they are 2x the price....

laughable

I totally agree.
 
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Taz Mangus

macrumors 604
Mar 10, 2011
7,815
3,504
Just took a look at the specs and they have the same issues that everyone here moans about the iMac for.

They are on skylake (of course there are no kabylake chips yet but that doesn't stop everyone here expecting them in every apple product), they are using last generation mobile graphics chips just like the iMac, NVIDIA over AMD, but just the same specs really, they didn't even manage an NVIDIA 1060.

The screen is cool but lets be honest the design is just a mini pc with a tiltable touchscreen attached to it, its not even 5k, the storage options are not announced and seem to be some sort of fusion sshd effort from the description.

They won't be available until next year by which time apple will probably have new iMacs out.

lastly they are 2x the price....

laughable

Exactly.
 

Booch21

macrumors regular
Oct 13, 2010
175
69
The 2008 iMac we use has transitioned from my primary work machine to the main computer in our household. It has run exceptionally well with no problems. It is still useful for all but high end graphics work. The only reason we are considering replacing it is that Apple won't allow Sierra to be installed on it and we look for the integration of features with our other devices running the latest OS or OS X.

Agreed. My 2010 iMac is a sweet machine and still has enough power to do what I need from it. The only reason I would consider replacing it is because I couldn't upgrade the OS any longer. I don't want Apple products to change so much that you need to get a new one every 6 months to stay current. What's the point? These are built to last and not sure why people are so hell bent on seeing great strides on new iMac's. What's really been wrong with them for the average user?
 

Fishrrman

macrumors Penryn
Feb 20, 2009
29,177
13,225
Perhaps what differentiates this most from an iMac is that Microsoft has chosen to locate the "guts" of the computer in the base, rather than behind the screen (as does Apple).

Thus, the bulkier base, but the display itself is thin and thus makes possible the ability to tilt it downward to become a "touchspace" without disturbing connections on the back. Some here have proclaimed the base as "ugly", but you can't have it both ways -- the electronics and connections have to be -somewhere-. For a screen that tilts that much, the base needs to be sufficiently "weighted", as well.

Can't tell from the pics I've seen, but the base looks to have a removable top plate. Would this permit the owner to "get inside" for upgrades and parts replacement?

What is the Microsoft "hybrid" drive?
Is that their version of "Fusion"?
Or is it just a platter-based HDD with perhaps 128gb of flash-RAM "spliced in", a la the Seagate hybrid drives?

Last thought:
I wonder how much trouble it will be to "hackintosh" one of these....?
 
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Krevnik

macrumors 601
Sep 8, 2003
4,101
1,312
What is the Microsoft "hybrid" drive?
Is that their version of "Fusion"?
Or is it just a platter-based HDD with perhaps 128gb of flash-RAM "spliced in", a la the Seagate hybrid drives?

Good question, since it will determine how well the boost from the flash actually works.

Last thought:
I wonder how much trouble it will be to "hackintosh" one of these....?

I don't see the point, actually. For similar specs, you are paying a roughly 1 grand premium for the touch/pen input. Input that won't be visible to OS X without a custom driver. If I'm willing to pay that premium, then it's because the use case around input is compelling, and it will likely work best in Windows, if it ever gets an OS X driver from some enterprising folks in the Hackintosh community.

If I bought one of these, it would be running Windows.

Overall, the idea is interesting, but that price. Since I don't really need a cintiq-like tool in my own workflows, it's really hard to justify the price. Pen input for me is more about digital notes and rough mockup sketches than it is about content creation, and I like having it on a companion device right now. Writing code via pens is not my idea of productive, and Lightroom isn't exactly touch friendly.
 

siddhartha

macrumors regular
Aug 8, 2008
161
44
Northern Virgina
I think it looks awesome, and I actually like Windows 10, and prefer it to MacOS for certain tasks. This is coming from a lifetime "Mac guy."
The fact that it seems directed at creative professionals is the very market that gave Macs inroads not too long ago, and the same market that, to me, Apple seems to be neglecting lately.

I think the design is spot-on. I like the innards located away from the display, which, although not "retina" looks great from the videos. I would love it if you could pop the top on the base and easily access/upgrade the guts.
My issue would be the price. I'd love to get one as a second computer, but that cost is much too much for me. Especially considering my investment in my current computer, which I hope to keep for a while.

I think they got this one right
 

maflynn

macrumors Haswell
May 3, 2009
73,682
43,740
Can't tell from the pics I've seen, but the base looks to have a removable top plate. Would this permit the owner to "get inside" for upgrades and parts replacement?
I would hope, but to be honest, given how the Surface Pros and Surface Books are sealed, I'd not be surprised to see this as sealed as an iMac. Given the high price point, though, they ought to make some of the internals user replaceable.

What is the Microsoft "hybrid" drive?
I'm assuming its one of those Seagate hybrids that are both SSD and HD
 

tomwvr

macrumors regular
Jun 12, 2012
213
98
Frederick Maryland
It's interesting a lot of threads on here say 'I'll never go back to Windows' and I used to be one of those guys. However Apple's complete and utter incompetence with regards to keeping the mac product line up to date made me switch back to a PC - I needed a laptop with more than 16BG RAM. And I have to say Windows 10 has been a pleasant experience. Better than OS X in some ways, worse in others. And once you are in your app (lighroom for me most of the time) the only difference I notice is that it's is much faster.

Given the contempt that Apple appears to have for its pro users there is now no way I would switch back to Mac, OS X or not. Apple may wow us today with new kit, but then how long will it be for another update? 2 years, 3 years, whenever?

They have sadly become a company producing consumer products which simply don't meet my requirements any longer and it doesn't matter how nice OS X is or how pretty their computers are, slow crippled hardware slows down my work and uncertain hardware updates makes me less inclined to invest in the platform.


my mother in law has win 10 laptop i can't stand it there has not been a good windows os since xp
[doublepost=1477592797][/doublepost]
Just took a look at the specs and they have the same issues that everyone here moans about the iMac for.

They are on skylake (of course there are no kabylake chips yet but that doesn't stop everyone here expecting them in every apple product), they are using last generation mobile graphics chips just like the iMac, NVIDIA over AMD, but just the same specs really, they didn't even manage an NVIDIA 1060.

They also seem to be missing usbc/tb3 ports.....

The screen is cool but lets be honest the design is just a mini pc with a tiltable touchscreen attached to it, its not even 5k, the storage options are not announced and seem to be some sort of fusion sshd effort from the description.

They won't be available until next year by which time apple will probably have new iMacs out.

lastly they are 2x the price....

laughable
storage is a 2 tb hard drive no ssd
 

shaunp

Cancelled
Nov 5, 2010
1,811
1,395
my mother in law has win 10 laptop i can't stand it there has not been a good windows os since xp
[doublepost=1477592797][/doublepost]
storage is a 2 tb hard drive no ssd

I have to disagree. I personally think Windows 10 is great. Much better than XP and even better than Windows 7.
 

tomwvr

macrumors regular
Jun 12, 2012
213
98
Frederick Maryland
I have to disagree. I personally think Windows 10 is great. Much better than XP and even better than Windows 7.

i don't like the touch screen and really don't like the way it looks. it's all taste to me .
[doublepost=1477593217][/doublepost]The Surface Studio packs a sixth-gen Intel i5/i7 Core processor, a 4GB Nvidia GeForce GPU, up to 32GB of RAM and a 2TB hard drive. Along with a single dedicated power cable, ports include four USB 3.0 jacks, a Mini DisplayPort, an SD card slot and an Ethernet port.
[doublepost=1477593294][/doublepost]
i don't like the touch screen and really don't like the way it looks. it's all taste to me .
[doublepost=1477593217][/doublepost]The Surface Studio packs a sixth-gen Intel i5/i7 Core processor, a 4GB Nvidia GeForce GPU, up to 32GB of RAM and a 2TB hard drive. Along with a single dedicated power cable, ports include four USB 3.0 jacks, a Mini DisplayPort, an SD card slot and an Ethernet port.


if apple had done that with the imac everyone would be saying wtf was apple
thinking - still a spinning drive....
 

Samuelsan2001

macrumors 604
Oct 24, 2013
7,729
2,153
These professionals tend to be the most vocal and they are the ones recommending products to friends and family

That may be true but if they've got any sense and aren't douches they'll be recommending something suitable for the user not what they need for their own specific work case.
 
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