HTC did this last year with the One X (released in April or May) and then the One X+ that was released around the holidays.
You have to remember that the main reason they did this was to add Quad Core to the USA variant. The One X+ brought very little (storage bump and slight CPU speed)difference to the international model. However with just the dual core model in the USA they felt like the competition was hammering them on specs.
The One X+ wasn't necesserily their bad move, the bad move was having a lesser SKU variant of the One X in the first place.
The HTC One on the other hand does not have this problem. Its still one of the fastest handsets out there and there is just one main SKU.
The 'need' for another flagship is not there (especially when you factor that the marketplace for flagship handsets is not getting bigger in the west, but truncating due to increased handset longevity and users tied to longer phone contracts - releasing a new flagship each year is no longer the only viable way to be successful in this market - even Apple have realised this hence the 5C), the real focus will be on the mid range HTC One Mini in the west and more importantly HTC One and Desire 600 for emerging markets, and then for those power hungry westerner's there is the niche HTC T6 to come before years end.
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