The people complaining about the iMac noise are running long-duration CPU and/or GPU-intensive multithreaded tasks, some including command-line synthetic CPU stress.
For one hour if you concurrently run Prime95 with in-place large FFTs, while also running the Furmark GPU burn-in test, does your PC stay at the same "constant low" noise level? I have a similar PC with similar cooling as yours, and mine does not stay quiet under that level of stress.
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That article has nothing to do with what people are reporting here. It is exclusively about over-clocking, which you obviously can't do on a Mac. There is no major difference in iMac noise or heat between the 2013, 2015 and 2017 i7 models. Of those three the 2017 i7 model produces the least heat overall. It seems the 2014 i7 model produced a little more total heat; all of this is shown on Apple's own specs:
https://support.apple.com/en-us/HT201918
There is no "problem" with the i7-7700K that affects the 2017 iMac 27 heat or noise any more than the i7 CPUs of prior models did back to 2013. This high-CPU noise behavior on the 2017 iMac has been here for at least four years and a few people just recently noticed it.
Even though the current iMac i7 noise behavior has been mostly unchanged since 2013 (except maybe the 2014 model which was possibly worse), the 3.8Ghz i5 now enables a lower-noise option for people who frequently run high-CPU tasks, yet it maintains pretty good CPU performance. That is the only new thing, but it's incorrectly being described as "The new iMac is a lot noisier", as in this thread title.