I shouldn't have used the word "match pricing". Rather I think they'll keep the pricing lower on the Mini's, but not as low as a $180 computer.
I don't think Apple is behind overall or near death
. I remember seeing an early 1990's Time cover with Apple's logo on a tombstone. And look where Apple is now. Apple innovates and everyone follows. Use of a computer isn't limited to specs in total. It is the optimized OS and the ecosystem and user friendliness. Plenty of people that I know had Android phones that switch to iPhone and iAudio devices and switched to iPods. In the next move, many bought an Apple laptop or Mini because they could use everything together quite well. Still, there's room for the WinPC market too.
I'm a professional graphic artist and also do 3D work. There are more powerful desktop computers to use, but since I do a variety of work the MacIntosh suits me best (I can run OS X, Windows and Linux without any hacks). Once the MacPro comes with an Nvidia card I'll buy one. For now I have the MBPr late 2013 that works quite well.