From its sales, Apple has shown that outstanding design and integration can drive markets, moreso than price and specs. Yet instead of trying to study and understand this phenomena, people just choose to dismiss, even deny and denigrate it.
Go figure.
Which markets is Apple driving with outstanding design and integration vs price?
If you are referring to iPhones, the only countries with any significant iPhone marketshare are all subsidy markets, which completely contradicts your statement. In countries where the iPhone and flag ship Android phones are similarly priced Apple has next to nil marketshare (save for China. It is the one country that defies this phenomina).
If you are referring to iPads, the only sales we have seen in the last 2 years have been declining, with lower priced Mini's outselling higher priced Air's. Price and competition from competing Android tablets has demolished Apple's early lead in the tablet market.
If you are referring to Macs, Apple has never been a market leader to drive anything. They did influence the wedge style for the ultra-portable laptop though.
If you are referring to Apple TV, accessories or any other product Apple makes, including software, they have never been in a position to drive the industry forward. In fact, they usually wait to add tech based on what the industry is shown as being popular.
Lastly, we have the Apple Watch. While a few million Apple users will buy this product (simply because they have no other alternative available to them), time will tell if the watch has any influence on the market as a whole. But based off sales data (after the first hour of pre-orders), sales are looking pretty pathetic. Will have to wait and see if sales pick up, once people can buy one in an Apple Store or a Best Buy.
P.S. Don't forget, Apple is really just a one product company. The iPhone accounts for over 70% of all Apple's profits.