I am a 7 Plus owner and for me, buying the 8 Plus is not an option since it has gotten even larger. I know the realistically it is likely unoticeable, the point is I want a phone that is easier to handle. I love the screen real estate of the Plus model but will sacrifice it for the iPhone X. Next year I’ll throw my wallet at the X plus... a phone likely to cost $1099 for a base model /: Let’s hope a base model by then will be 128GB