They dared to make something completely new. Sure, AR/VR has been done before.. but never quite like this.
Typically Apple. Enter a market relatively late but at a level of quality above and beyond the competition. Then iterate on what was introduced over time.
Also: present it in a way nobody else can.. seriously, the production values of the intro and use case videos are through the roof. I easily convinced non-techy friends to respond with, universally, „it’s definitely impressive“.
If I can preorder one I’d love to, just to experience Apple‘s vision for the future of computing.
Now, whether this first iteration will be a successful product is anyone‘s guess—certainly hard to fathom at $3499.
Then again that’s not the point, is it. This thing is the start of a new era and obviously Apple is in it for the long haul… regardless of the sales performance of this first iteration, they’ll keep pushing out better and more affordable models relentlessly—given THIS starting point, though, they’re the first to give AR the sort of starting point for general „spatial computing“ the world has seen so far.
Nobody else even tried.
I also love the attempt of solving the detachment issue of being in VR… someone in a Meta Quest or an HTC Vive or a PSVR2 is just „gone“ once they use it. It’s hard, if not impossible, to interact with someone using one of these devices.
The Vision Pro at least tries to solve this. It remains to be seen whether it will work or just be creepy but at least they try to bridge the gap between complete seclusion and human connection by blurring VR and AR. I say kudos to that.
Given first person reports by MKBHD, Daring Fireball and Macrumors, there‘s a lot to be excited about.
By all accounts the Vision Pro is leaps and bounds ahead of anything comparable on the market—in fact, it’s in a class of its own. What shocks me most is the complete lack of gaming announcements… seems like a missed opportunity, especially in light of MacOS Sonoma‘s „gaming mode“.
I can’t wait for the Apple Vision Pro real wold reviews.