It seems like Apple should have hit a home run with the iPhone 6. They've been working on it for years. But, it's a bigger phone with a few things that others have had for years.
I really wanted something to make me say 'wow!'. Sure, iPhone customers will upgrade. They're a loyal bunch.
But Apple missed a great opportunity to convert the Android customers.
It has ios... And the Apple name. That is its biggest appeal. That and when it adds a feature, such as new payments, that android has had for years.... It becomes mainstream.
The iphone will never been android phones in pure specs. But it really does what it sets out to do well. The camera is always a standard setter, it's smooth, polished, and consistent, and it's got a superior app developer backing at the moment (quality and first to get the good apps... Like bioshock).
Water resistance is really the only big feature apple missed, but that feature isn't common yet. Only a few phones have it.
I think the new iPhones are home runs for Apple... And I think the rest of the world does too based on the preorder status St this moment.