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44267547

Cancelled
Jul 12, 2016
37,642
42,495
I think even if Apple make a decent profit again this year, they will still be looking into why less people are upgrading as regularly across the entire market.

Apple knows the market isn’t widely available to accept the iPhone inflation for the XS. The XR was move they had to make to offer something under the XS. But if you look at their current promotion, they are pushing the trade in offers for consumers to upgrade their older iPhones for the XR/XS. Apple knows consumers are retaining there older Gen phones longer than they anticipated due to these higher prices, but what Apple _could_ do, is lower the prices, but we all know Apple has a lot of pride in order to do that, but it may be a necessary move in the future if the market doesn’t respond to a $1,000 iPhone.
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Oh my mistake that the store was packed and no one was buying anything! LOL!

It must have been free bag day as a lot of shopping bags with a big Apple on them we’re leaving the store.

I think the Realdeal meant a strong majority who visit the Apple Store, are either therefore service related things, like repairs or are generally looking versus buying all the time. I don’t think they were insinuating that no one is purchasing anything at all.
 

geta

macrumors 68000
May 18, 2010
1,621
1,416
The Moon
The new prices are redicolus!

The average person dont care about the letest and the gratest special when phones from the last 2-3 years are more then capable for their needs.
 

PeteS1963

macrumors 6502
Sep 19, 2014
480
356
Packed Apple stores don’t mean high sales though. My local Apple store was busy on Saturday but a lot of the people in there are teenagers playing with the displays and men killing time while their wives shop. Just observing those in there you can see who is buying and who is not, they just attract people due to the wide range of products on display.

I’ve been in an Apple store hundreds of times in my life and am yet to ever actually buy anything directly from Apple. Have I contributed to a false impression I wonder?

This is true. Especially during weekends or school holidays when my local Apple shop is full of kids playing with stuff. Hardly surprising as Apple shops are designed to draw people in. I can remember the days when mobile phone shops had dummy units literally nailed to a board. And if you so much as looked at a device some spotty youth sales person would come over, be irritating and attempt to flog you a phone + contract. Why this was considered a good idea I haven’t a clue.

If I’m in town with my daughter I often go into the Apple shop as it keeps us both entertained. I can look at stuff I can’t realk afford and she can play. Both of us are kept happy. However, this actually resulted in me buying an Apple Pencil. I was thinking of getting one anyway but what tipped it for me was watching her draw with it. She just picked it up and with zero instruction started drawing these amazing pictures. She is 7 years old. I was like wow, you’ve done that! Result - immediate Pencil purchase.
 

The-Real-Deal82

macrumors P6
Jan 17, 2013
17,321
25,479
Wales, United Kingdom
This is true. Especially during weekends or school holidays when my local Apple shop is full of kids playing with stuff. Hardly surprising as Apple shops are designed to draw people in. I can remember the days when mobile phone shops had dummy units literally nailed to a board. And if you so much as looked at a device some spotty youth sales person would come over, be irritating and attempt to flog you a phone + contract. Why this was considered a good idea I haven’t a clue.

If I’m in town with my daughter I often go into the Apple shop as it keeps us both entertained. I can look at stuff I can’t realk afford and she can play. Both of us are kept happy. However, this actually resulted in me buying an Apple Pencil. I was thinking of getting one anyway but what tipped it for me was watching her draw with it. She just picked it up and with zero instruction started drawing these amazing pictures. She is 7 years old. I was like wow, you’ve done that! Result - immediate Pencil purchase.

They are good places to try out the latest iPhones and iPads etc but in the UK it’s cheaper through carriers and to be honest Apple only offers 12 month warranties whereas other retailers offer 2 years. I don’t know many people who buy direct from Apple here. My local store has a busy Genuis bar and what feels like a youth club hogging the displays lol.
 

jamezr

macrumors P6
Aug 7, 2011
16,081
19,085
US
They are good places to try out the latest iPhones and iPads etc but in the UK it’s cheaper through carriers and to be honest Apple only offers 12 month warranties whereas other retailers offer 2 years. I don’t know many people who buy direct from Apple here. My local store has a busy Genuis bar and what feels like a youth club hogging the displays lol.
Went by the local Apple store last weekend. The store was packed! But it was misleading. There was some kind of class going so that accounted for a lot pf people. Then Apple always has a lot of window shoppers. There were a lot of teenage group milling around from product type to product type. They just like to look at the all the products and touch and feel and try them out. Didn't seem like too many people were buy things though to be honest.
 

Radon87000

macrumors 604
Nov 29, 2013
7,777
6,255
I aint buying any of their iPhones till they come out with a XS Max at $1000. That's my absolute limit
 

The Game 161

macrumors Nehalem
Dec 15, 2010
30,992
20,174
UK
The new prices are redicolus!

The average person dont care about the letest and the gratest special when phones from the last 2-3 years are more then capable for their needs.
That says more about the quality of apple products bring still so good than anything else

I also don’t think because the new phones aren’t selling as well that it means people are going android. People are simply keeping phones longer.

Even the top android flagships are £800-£1099 now so they wouldn’t going there purely on price

One plus 6T makes the most sense if you were to move to Android
 
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Azathoth123

macrumors 6502a
Sep 13, 2018
930
698
Fountain City
They are looking and consulting and repairing but are they buying?

They seem to be buying based on bags, especially Watches, and the Series 4 SS models have been unicorns lately.

Now if I were an analyst, I’d tell you S4 SS Watch sales are down, and that’s right for a short while, because they sold all the SS models that they could make. But an ‘analyst’ won’t tell you about the ‘sold out’ part.

As far as the supply chain being down, that may be true also because Apple always has a dip after the holidays, even Tim Cook said so. So if I were expecting a dip after the holidays, I might indeed cut back in this quarter. You can be sure though, that whatever they expect to sell this quarter is already on the shelves - except for maybe the SS Watches.
 
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rdillon2008

macrumors 6502
Aug 23, 2018
315
154
Bahamas
That has a downside: one of the reasons people buy iPhones is that they know that Apple provides years of free, highly functional upgrades. Take that away and you remove one competitive advantage that Apple has over android.

You can still do an upgrade but don't involve the new features with the upgrade. Just how they can eliminate 3D touch and others for the XR, they can do the same moving forward. I don't even think the XR was warranted this year and they should of just brough out the max and the xs and leave the 8 series for the entry level phones. 8 at 549 and 8 plus at 649 and keep the $1000 dollar phones
 

Truefan31

macrumors 68040
Aug 25, 2012
3,589
835
I think it's pretty evident that iphones are not selling as much as Apple hoped. The omission of sales figures each quarter now, and now the increased trade in values Apple is giving to people who upgrade make it clear they feel a need to bolster sales. But rather than lower the price of the new models, they're offering more on a trade in. Classic technique.
 

Fille84

macrumors 6502
Aug 6, 2013
281
232
$1,535.94

That's approximately how much you'll fork over for the high-capacity XS Max, a phone that doesn't perform much better than your current model.

The bottom line is that the price is too high.

Wow good work Sherlock.
 

TheAppleFairy

Suspended
Mar 28, 2013
2,588
2,223
The Clinton Archipelago unfortunately
Although generally your statement is very true but apple is the only company that still predominantly manages to make astonishing profits from just hardware sells.

In the recent years they’ve started pushing for software and services but still 70% of apple profit comes just from iPhone sells.


I think the whole truth would be somewhere between the two. I could be wrong but I think it's 70% of their revenue, not profit is from hardware. I think the profit margins are likely higher on services. I do wonder if they will lower the prices soon. There are people who see the difference in price between flagship phones and go for the slightly cheaper one. I believe it behooves Apple appeal to the people on the fence who are OS agnostic(which is what I think they are trying to do with the XR).
 

akash.nu

macrumors G4
May 26, 2016
10,870
16,998
I think the whole truth would be somewhere between the two. I could be wrong but I think it's 70% of their revenue, not profit is from hardware. I think the profit margins are likely higher on services. I do wonder if they will lower the prices soon. There are people who see the difference in price between flagship phones and go for the slightly cheaper one. I believe it behooves Apple appeal to the people on the fence who are OS agnostic(which is what I think they are trying to do with the XR).

Look at between 2016-17 - https://www.statista.com/statistics/253649/iphone-revenue-as-share-of-apples-total-revenue/
 

s15119

macrumors 68000
Nov 20, 2010
1,856
1,714
1. The new phones are not failing.
2. The IPhone XS Max is an incredible phone. I am proud to own one, it was worth every freaking penny I paid for it.

Have a nice day!
 
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