I think even if Apple make a decent profit again this year, they will still be looking into why less people are upgrading as regularly across the entire market.
Apple knows the market isn’t widely available to accept the iPhone inflation for the XS. The XR was move they had to make to offer something under the XS. But if you look at their current promotion, they are pushing the trade in offers for consumers to upgrade their older iPhones for the XR/XS. Apple knows consumers are retaining there older Gen phones longer than they anticipated due to these higher prices, but what Apple _could_ do, is lower the prices, but we all know Apple has a lot of pride in order to do that, but it may be a necessary move in the future if the market doesn’t respond to a $1,000 iPhone.
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Oh my mistake that the store was packed and no one was buying anything! LOL!
It must have been free bag day as a lot of shopping bags with a big Apple on them we’re leaving the store.
I think the Realdeal meant a strong majority who visit the Apple Store, are either therefore service related things, like repairs or are generally looking versus buying all the time. I don’t think they were insinuating that no one is purchasing anything at all.