I Remember when I heard this about Gaming from apple 30 yrs ago
It feels so weird that Apple is embracing something without renaming it. I would have expected them to call it "Synthetic Cognition" or something instead of AI.
Nothing new here… but it does make a huge difference. Controlling both provides advantages over other players in the market.The same obvious advantage of software + hardware. Nothing new here at all.
The only advantage that they have right now is the unified RAM.
Sadly, only the Ultra series has the bandwidth that is close to GPUs. Most software is also not accelerated on Apple Silicon.
The great thing about the internet and other sources of “news” is YOU can decide to see it or not. I suggest taking some time away from devices and “news” for awhile if you are “fatigued”. Perhaps go on walks outside, go camping, enjoy life etc. Paying attention to something such as AI “news” is a CHOICE, and if you are being psychologically effected by it, change it.Anyone else fatigued by new AI news? I'm just sick of the existential dread that I feel every time it makes an advancement, which is daily, and I become more and more obsolete as a worker and provider for my family. The creeping anxiety is real. I only have two hopes at the moment: The power requirements are quickly spiraling out of control which will somewhat limit this (and probably work in Apple's favor) and companies will still need people to work jobs so they can pay for things. No jobs = no economy.
Isn’t generative a specific type of AI meaning it generates content?I love how MacRumors keeps labeling everything generative AI , but Tim Cook never labels what AI is specifically. So why keep using the "generative" without knowing?
The last keynote Forstall was part of had hardly any meaningful iOS upgrades. We got sports scores from Siri (big deal) and a maps app that wasn’t ready for prime time. Federighi has pushed iOS forward way more than Forstall ever did.Instead of innovating, Tim Cook is constantly trying to jump on the latest bandwagon. Now it happens to be AI. He's a follower, just like he was taught to do in his MBA degree program. Is it any wonder that those of us reading this forum on a Mac, iPhone, or iPad are looking at an ugly flat design UI that Apple copied from Microsoft?
Cook is so clueless when it comes to innovation, which is why he fired Apple's most Steve Jobs-like innovator, which was Scott Forstall.
And when they do release it they'll claim to be the first.Give them time. They haven't released a new AI product yet.
And when they do release it they'll claim to be the first.
This morning, Siri couldn’t even tell me what time it was. “I found some information on the web for you…”
During today's earnings call covering the second fiscal quarter of 2024, Apple CEO Tim Cook again spoke about Apple's work on generative AI. He said that Apple has "advantages" that will "differentiate" the company in the era of AI, and some "very exciting things" will be shared with customers in the near future.
Rumors have suggested that Apple's first AI features are designed to run on-device rather than contacting a cloud service, which would make Apple's AI much more private and secure than an online AI option. Apple's plan to have generative AI available on-device will require significant CPU and GPU power, and Apple is planning to focus on AI with the upcoming M4 chip.
We could see the M4 chip as soon as next week in new iPad Pro models, with Bloomberg's Mark Gurman indicating last weekend that there is a chance Apple will unveil the chip in the iPad Pro models.
Article Link: Tim Cook on Generative AI: 'We Have Advantages That Will Differentiate Us'
This all feels like Apple is jumping on a fad and Tim Cook is saying things to appease investors / tech media who think Apple is behind here. Cook hardly ever uttered the word AI. All he talked about was AR. Now AI is the only thing coming out of his mouth and every new product is tagged as an AI product.
Processing all on device is a huge advantage.What advantages could you possibly have when other companies are far ahead compared to Apple
Definitely not, unless they are listening, in which case …skynet is an advantage? 😄
The only advantage that they have right now is the unified RAM.
Sadly, only the Ultra series has the bandwidth that is close to GPUs. Most software is also not accelerated on Apple Silicon.
Do you really think that current Siri is what Tim is talking about when he says “AI”? I have slightly higher aspirations. 😊If Siri is anything to go by, Apple's coming AI will be embarrassingly bad.
Yes, but that is not the only use for AI. Apple has been using AI for several years to make their app more useful. I expect them to double down on that. They are likely to replace the core of Siri with an assistant to uses LLM AI to do a better job of understand our requests and finding services to handle those requests. Apple may contract with third parties for the answerbot and fantasy image generators provided by services like Gemini and ChatGPT, if that is the kind of thing that you want. Those are becoming a commodity.Isn’t generative a specific type of AI meaning it generates content?
No that is usually commentators on forums like this that attribute claims like that to Apple. Apple generally just talks about what they have done without talking about others and people interpret that as them claiming to be first.And when they do release it they'll claim to be the first.