Tim Cook on Generative AI: 'We Have Advantages That Will Differentiate Us'

[Dark_Omen]

Do the VP's tell him to say that, or did Tim come up with this on his own?

 

[scupking]

And it will be called iAI…..

 

[Beautyspin]

“Advantages that will differentiate us”: models running on-device? Either way, I hope it to be smart enough.

Pixel 8 has Gemini Nano1 and Pixel 8 Pro and Galaxy S24 has Gemini Nano 2 that runs completely on device. They seem to be getting the job done okay right now. However, Apple's chips are supposed to be beefier so it all depends on how Apple is leveraging it.

 

[Beautyspin]

What advantages could you possibly have when other companies are far ahead compared to Apple

Google and Open AI are stuck with their own AI models. However, Apple can shop and get the best AI available at any time while also developing their own models. That is an advantage, probably

 

[Beautyspin]

Anyone else fatigued by new AI news? I'm just sick of the existential dread that I feel every time it makes an advancement, which is daily, and I become more and more obsolete as a worker and provider for my family. The creeping anxiety is real. I only have two hopes at the moment: The power requirements are quickly spiraling out of control which will somewhat limit this (and probably work in Apple's favor) and companies will still need people to work jobs so they can pay for things. No jobs = no economy.

If Apple's generative AI comes without subscription, then I would be interested to experiment with it. Who knows, it may give me alternative income stream (long shot). If it is going to be behind some payment wall, I would rather go with something else rather than get further locked in.

 

[Beautyspin]

Im in the same boat. I use a decent amount of Apple products, but it’s to the point I’m going to go back to huawei products before too long. No longer sold in the US, but that’s what the internet is for. Camera with Leica is superior, the displays are superior, etc.

I held out for a long time and have recently jumped into the Apple ecosystem. I can't go back so quickly. I will have to give it some more time, I guess.

 

[Beautyspin]

The only advantage they have is full control over the hardware and software stack, over 2 billion devices in active use, and mindshare like no other company on earth. Apple is in big trouble IMO.

While the number "2 billion" does look huge, will AI come to all those devices or only the latest? If it comes only for the latest and that too for the Pro devices, then the share would be about the same as Galaxy and Pixel devices.

 

[Beautyspin]

Processing all on device is a huge advantage.

It is already being done by Gemini Nano being used on Galaxy S24 and Pixel 8 phones.

 

[dumastudetto]

While the number "2 billion" does look huge, will AI come to all those devices or only the latest? If it comes only for the latest and that too for the Pro devices, then the share would be about the same as Galaxy and Pixel devices.

I think on-device will need latest and greatest Apple tech, but I expect Apple will offer a cloud-based offering for older devices - albeit, attracting a monthly subscription fee.

 

[deckard72]

During today's earnings call covering the second fiscal quarter of 2024, Apple CEO Tim Cook again spoke about Apple's work on generative AI. He said that Apple has "advantages" that will "differentiate" the company in the era of AI, and some "very exciting things" will be shared with customers in the near future.

Rumors have suggested that Apple's first AI features are designed to run on-device rather than contacting a cloud service, which would make Apple's AI much more private and secure than an online AI option. Apple's plan to have generative AI available on-device will require significant CPU and GPU power, and Apple is planning to focus on AI with the upcoming M4 chip.

We could see the M4 chip as soon as next week in new iPad Pro models, with Bloomberg's Mark Gurman indicating last weekend that there is a chance Apple will unveil the chip in the iPad Pro models.

Article Link: Tim Cook on Generative AI: 'We Have Advantages That Will Differentiate Us'

Today Siri can tell me the time ! Imagine if it is a car ? Shame

 

[ric22]

Do you really think that current Siri is what Tim is talking about when he says “AI”? I have slightly higher aspirations. 😊

😅 I don't think current Siri is as good as it gets, obviously. It's horrendous- that's my very point. If they cannot get something comparatively simple right, what hope do that have with any other AI? We should have about 1% faith in them pulling this off based on their Siri track record.

 

[Tagbert]

😅 I don't think current Siri is as good as it gets, obviously. It's horrendous- that's my very point. If they cannot get something comparatively simple right, what hope do that have with any other AI? We should have about 1% faith in them pulling this off based on their Siri track record.

Siri was tech that came when they bought Nuance. According to subsequent sources, the code is a hopeless interconnected knot that is very difficult to modify. Apple seems to have put improvements on the back burner. All of their other AI work has been in other areas in recent years. Now there is new technology that would completely change how Siri works and by all rumors that is what Apple is planning.

 

[Marty80]

Tim knows this is a make or break moment for Apple.

 

[Dredd67]

I'm running local LLMs on my 15 Pro Max.
llama 3 8B, Mistral 7B, Gemma... (using the Private LLM app on ios). It works like a breeze, and I'm getting very good results, and everything's local, uncensored (dolphin versions)...

Now if you do the same, with some neet Apple rebranding and repackaging to smooth out the experience, then it will be mission accomplished.

In any case, if you've got a 15 Pro max you can already do it.

 

[JimmyHook]

Most generative AI platforms are toys at best. Insane error rates, hallucinations, and just plain terrible responses plague these toys. I hope Apple genuinely does have something more powerful and private than the garbage being passed off as AI today.

 

[Macalicious2011]

On device computation will only be an upside if the performance matches LLM services in the cloud. Phone can run quantized LLM models but they are not on par with 7-8b parameter models.

Another route for Apple is a hybrid model. Power some inference on device and the other in the cloud that users seamlessly pay for through their iCloud subscription.

 

[ric22]

Siri was tech that came when they bought Nuance. According to subsequent sources, the code is a hopeless interconnected knot that is very difficult to modify. Apple seems to have put improvements on the back burner. All of their other AI work has been in other areas in recent years. Now there is new technology that would completely change how Siri works and by all rumors that is what Apple is planning.

Let's hope that is right. It remains a disgrace they didn't fix/replace Siri many years ago. They should have been embarrassed about it.

 

[Motorola68000]

And no doubt all achieved with a large increase in RAM requirements to work efficiently, leaving those 8Gb baser users with a degraded performance on what would then appear to be a misnamed Pro device.

 

[redcarlsen]

Apple wanted to be the leader but invested in the wrong things as well as neglected the next big thing. Now it's playing the follower.

As an Apple user I hope for my own sake that Apple catches up and much more. But I am resentful that Apple has wasted so much of our time and let us down again and again.

Apple has not messed up enough to make me leave yet and I'm heavily invested in their products and ecosystem. So although there is much bitterness I am still rooting for Apple for my own benefit.

Investing in “AI” will probably pay off just as well as the Apple Car and Vision Pro.
Lol
Face it, tech and all this nonsense is not the future, nor will it improve humanity.

 

[redcarlsen]

And no doubt all achieved with a large increase in RAM requirements to work efficiently, leaving those 8Gb baser users with a degraded performance on what would then appear to be a misnamed Pro device.

Classic Apple move. Also they’ll probably decrease battery size to make room for all the new stupid processing units, a slimmer chassis, and more pronounced wobble-corner… I mean camera bump.

 

[twintin]

And it will be called iAI…..

The sound of

 

[ric22]

Face it, tech [..] is not the future,

Riiiiight

 

[Pezimak]

Yes, thanks to the next gen advancements of AI, Siri will now OPEN the Webpage for you instead of just presenting it as a result for your query… ! 🤣

 

[macabrumorsab]

No that is usually commentators on forums like this that attribute claims like that to Apple. Apple generally just talks about what they have done without talking about others and people interpret that as them claiming to be first.

This is not true. In the last iPhone keynote they mentioned so often industry-first it was just embarrassing

 

[Zest28]

The fact that Apple trademarked the name, Siri?

Not sure what advantages they have, but their competitors aren't behind.

The advantage they have is if you want to feel pissed off, Siri 2.0 will do the job.