Cook posted the photo to Twitter along with a nice congratulatory message: “Colorado Rocky Mountain High congrats @Broncos!” Then, the Internet
promptly ripped him to shreds.
People began making fun of the blurry photo left and right, laughing over the fact that Cook would post such a terrible photo captured with an iPhone. One Twitter user even mocked Apple’s “Shot on iPhone” campaign by Photoshopping an Apple billboard featuring Cook’s blurry photo, which can be seen at the top of this post.
Then Cook made his second mistake: He deleted the tweet and the photo from his Twitter timeline.
The Internet hive mind is not a difficult thing to understand. Stuff happens, the Internet laughs at stuff, the Internet forgets about stuff. Had Apple’s CEO left well enough alone, this story would have died long ago. But he didn’t. By deleting it instead, a new wave of social media cackling erupted alongside a second round of blog coverage.
But that still wasn’t enough. In what I hope will be the final chapter of this silly saga,blogs are now noting that Cook (and/or the Apple staff that helps manage his Twitter account) is actively blocking Twitter users who have mentioned him or who continue to mention him while mocking his blurry Super Bowl photo.