Tim Cook is always trying to find ways to cut corners and give customers less while either not lowering prices or actually increasing prices. His latest scam is to use the previous generation iPhone CPUs in the latest non-Pro models.
That wasn’t always the case. Even all three generations of cheapest low-end budget model iPhone SE (2016, 2020, and 2022) received the exact same CPU that was in most expensive high-end iPhone model at the time.
The reason for this new scam is so Apple can save money on manufacturing and not pass those savings on to the customers, thus maximizing profits for Apple. Furthermore, it will likely cause customers who purchase non-Pro models to upgrade sooner since their phones will slow down sooner than those who purchased the Pro models, thus maximizing Apple’s profits even more.
While Apple certainly has deceptive practices that the average consumer would struggle to figure out, like not mentioning how most of its M2 Macs have semi-crippled SSDs if you buy one of the baseline configurations, making it so that you’d get the same or better performance on an M1 equivalent Mac for many tasks.
But Apple was actually completely transparent about what SoC iPhones 14 and 14 Plus get both during the keynote and in the product pages on Apple.com
It’s not a “scam” when the fact that they run last year’s chip is a part of the presentation and can be easily grasped by anyone visiting the product page.
Consumers know what they’re getting an can simply opt not to buy.
When considering the SSDs in the baseline M2 Macs, there is no information in the keynote or on apple.com about the downgrade. To me, that is a scam because you won’t get the promised performance increase that Apple in no uncertain terms proclaims M2 to deliver if you don’t order a custom configuration with a larger SSD than those offered in the baseline M2 Macs.
If I lived in the U.S., I’d buy a baseline M2 just to file a lawsuit for misleading about performance increases.
But Apple did not lie about the SoC in iPhones 14 and 14 Plus.
It’s disappointing for those wanting the latest-and-greatest SoC in an iPhone for $799, sure.
It’s 100% clear and transparent what you’re getting, nobody is being misled.