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Tim Cook is always trying to find ways to cut corners and give customers less while either not lowering prices or actually increasing prices. His latest scam is to use the previous generation iPhone CPUs in the latest non-Pro models.

That wasn’t always the case. Even all three generations of cheapest low-end budget model iPhone SE (2016, 2020, and 2022) received the exact same CPU that was in most expensive high-end iPhone model at the time.

The reason for this new scam is so Apple can save money on manufacturing and not pass those savings on to the customers, thus maximizing profits for Apple. Furthermore, it will likely cause customers who purchase non-Pro models to upgrade sooner since their phones will slow down sooner than those who purchased the Pro models, thus maximizing Apple’s profits even more.


Wait, surely you're not suggesting that an organization that exists to make money is looking to make money?
 
Tim Cook is always trying to find ways to cut corners and give customers less while either not lowering prices or actually increasing prices. His latest scam is to use the previous generation iPhone CPUs in the latest non-Pro models.

That wasn’t always the case. Even all three generations of cheapest low-end budget model iPhone SE (2016, 2020, and 2022) received the exact same CPU that was in most expensive high-end iPhone model at the time.

The reason for this new scam is so Apple can save money on manufacturing and not pass those savings on to the customers, thus maximizing profits for Apple. Furthermore, it will likely cause customers who purchase non-Pro models to upgrade sooner since their phones will slow down sooner than those who purchased the Pro models, thus maximizing Apple’s profits even more.
You don't HAVE to buy anything from Apple. You really don't.
 
A scam would be telling people it’s the same chip in both devices but secretly crippling the one in the non-pro models. This is just differentiating the two tiers differently than how they’ve done in the past.
 
Other than foldables, I’m not sure what else they could do to make the phone more interesting. I like what Samsung is doing with their phones, but I’m too entrenched in the Apple ecosystem to switch now.

I think lots of their problems are software limitations and bloat

Why can my watch connect to earbuds for hands free calls, but not my car?
Because they want me to also have a iPhone

Make a option to not have their software scan my personal photos and send the data off my device of what it scans, that’s just creepy and not safe

Device wise, maybe bring back the curved edges, take out the stupid camera bump and do a fingerprint reader

Bring back the SIM card, lots of people travel and would rather buy a prepaid vs pay a arm and leg for “roaming”


Maybe a better LiDAR sensor, maybe a small thermal camera, sapphire lens, etc

Lots Apple COULD do, but they just re churn the same phones for a few models

It feels like apple peaked and is now just resting on people not wanting to deal with the pain in the butt of having some devices outside of their proprietary “eco system”
 
No, it is not a dishonest way to get people give you their money. Nothing is hidden, just do not buy what you do not like.

I disagree

They make it difficult to go with a different phone by design

they work very hard to make users unable to repair their own devices, they were like the first one to have the gall to not allow the user to change the friggin battery even

They by design make their devices not play well with other brands, which isn’t the end of the world IF it wasn’t for all the other issues I mentioned

Then they just take the older hardware, re brand it as the next model and sell it for way more than the old phone would have been

It’s not a crime, but it’s a greasy way to make a buck IMO
 
Wow... many people on this forum support Tim Cook's prioritizing shareholders over customers. That post is basically using sarcasm to say that it's good if Cook gives customers less and less over time as long as profits for shareholders are maximized.
Silly. No one’s saying it’s “good” to give customers less and less over time.

What people are acknowledging is the reality of the world, especially the US-based business world…where publicly-traded companies are legally obligated to maximize shareholder revenue.

You want to change that legal obligation by changing the law? Great! I’m no fan of that law, so I support that!

Until then, however, we have to accept that reality, that all company decisions are made with that lens in mind.

Where you lose people is in the histrionic characterization of any of this as a “scam”. You don’t like the product strategy, and that’s fair—you can vote with your wallet, as everyone can. If enough people don’t like it, less will buy, and shareholder value will drop, and Apple will have to come out with something more appealing to consumers so more will buy, raising the value again.

Until then, however, you’re just complaining that Apple isn’t making products according to particular preferences. Which, again, fine…but whether *enough* people share your preferences will ultimately be determined by the resultant sales numbers.

Apple isn’t being dishonest in the slightest. Saying they are is akin to how some people say “I don’t understand” an answer, when what they really mean is they don’t like the answer.
 
Wow... many people on this forum support Tim Cook's prioritizing shareholders over customers. That post is basically using sarcasm to say that it's good if Cook gives customers less and less over time as long as profits for shareholders are maximized.
No. You consistently misstate. Suggesting that a CEO is scamming customers because of how a corp publicly and visibly makes product componentry decisions is just wrong. Your verbiage force-fits (untrue) arguments like "Tim Cook's prioritizing shareholders over customers" into the discussion as if choosing optimal component choices means "Tim Cook's prioritizing shareholders over customers," which it most definitely does not.

I have been buying Apple devices since the beginning and across product lines, including iPhone 11 Pro, iPhone 12 Pro, iPhone 13 Pro and iPhone 14 Pro. I have never experienced "gives customers less and less over time." And I do pay attention to the tech in the products.

Very little is hidden, so simply do not buy what you do not like. Making up absurd CEO conspiracies is silly.

P.S. I do not own AAPL so you can forget attacking from that silly direction.

P.P.S. FYI good product development to serve shareholders best necessitates giving customers what they want. There is not some either-or relationship shareholders versus customers except in the minds of some unaware individuals.
 
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No. You consistently misstate. Suggesting that a CEO is scamming customers because of how a corp publicly and visibly makes product componentry decisions is just wrong. Your verbiage force-fits (untrue) arguments like "Tim Cook's prioritizing shareholders over customers" into the discussion as if choosing optimal component choices means "Tim Cook's prioritizing shareholders over customers," which it most definitely does not.

I have been buying Apple devices since the beginning and across product lines, including iPhone 11 Pro, iPhone 12 Pro, iPhone 13 Pro and iPhone 14 Pro I have never experienced "gives customers less and less over time." And I do pay attention to the tech in the products.

P.S. I do not own AAPL so you can forget attacking from that silly direction.

If you buy every new model, I’d wager you probably are biased and ether in chasing the Jones or fan boi territory

I do agree it’s not a “scam” it’s just a company that’s not as innovative as it used to be and is resting on its brand

Should correct that, they are innovative in how they don’t allow users to repair/source parts their own devices, that technology they do appear to work on
 
Lots Apple COULD do, but they just re churn the same phones for a few models
I love how easily people throw this around with no substantiation whatsoever. Of course Apple (like any other company) can make different product choices, and I often wish they would myself! Still, what makes me laugh about this frequently-seen assertion is that it minimizes all the other thousands of multivariate reasons and associated tradeoffs why product choices are what they are, and seemingly pins those decisions *only* on greed and other machveiallian motivations. Makes for an entertaining story and certainly provides an easy target to direct some righteous anger toward…but I don’t think it reflects reality.

Before someone replies with some appeal-to-extremes, “oh, so Apple can do no wrong in your eyes then, huh?” and peg me as some Apple “defender”: I like Apple stuff because of the value it provides me at a price I can accept. Other than that, I don’t “root” for soulless (which is all of them) corporations like they’re my sports team or something.

The moment Apple doesn’t provide a balance of price and value—both for consumer and shareholder—that I deem acceptable…I’ll look for another product/ecosystem/whatever. Until then, I’m not going to blindly assume Apple is knee-capping their own products and project some sort of morality onto a legal entity.
 
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It's not a scam..

But I agree. When I heard they were going to use last year's chip in the newer 'base' iPhones I hated the idea. While it's true most people won't care, it still dilutes the brand a bit.

However, I'm sure Apple has data that we don't have access to where they can see the peak of what chipsets can do without going quantum in terms of raw power. If they see this, that means they have to pump the brakes a bit.

In a way, it'll be a trap for the competition because they will continue to put their flagship chipset in all their flagships and they will hit that 'plateau' wall much much sooner and they will have to abruptly split their flagships into tiers.
 
Tim Cook is always trying to find ways to cut corners and give customers less while either not lowering prices or actually increasing prices. His latest scam is to use the previous generation iPhone CPUs in the latest non-Pro models.

That wasn’t always the case. Even all three generations of cheapest low-end budget model iPhone SE (2016, 2020, and 2022) received the exact same CPU that was in most expensive high-end iPhone model at the time.

The reason for this new scam is so Apple can save money on manufacturing and not pass those savings on to the customers, thus maximizing profits for Apple. Furthermore, it will likely cause customers who purchase non-Pro models to upgrade sooner since their phones will slow down sooner than those who purchased the Pro models, thus maximizing Apple’s profits even more.
Now is a good time for you to learn that price of a product is not determined by how much it costs to make, but by how much people are willing to pay for it.

And “scam”? What scam? There is nothing hidden here. Everything is out in the open. There is no “scam”. If you feel that some model of iPhone is not worth the price, then don’t buy it.
 
AFTER 3NM CHIPS NEW PROCESSORS IN IPHONES IS GOING TO SLOW WAY DOWN.

IT MIGHT EVEN COME TO A SCREECHING HALT.

THEY MIGHT BE ABLE TO PRODUCE A 2NM CHIP BUT I DONT KNOW OF ANY COMPANY THAT CURRENTLY HAS A 1 NM PROTOTYPE WORKING.
You do know that many (most?) folks ignore or outright block folks who shout, right?
 
I disagree

They make it difficult to go with a different phone by design

they work very hard to make users unable to repair their own devices, they were like the first one to have the gall to not allow the user to change the friggin battery even

They by design make their devices not play well with other brands, which isn’t the end of the world IF it wasn’t for all the other issues I mentioned

Then they just take the older hardware, re brand it as the next model and sell it for way more than the old phone would have been

It’s not a crime, but it’s a greasy way to make a buck IMO
Your battery example is exemplary of the short-sightedness throughout the comment. Y'all need to do some engineering homework before assuming.

User-removable batteries are flat stupid from a cell phone design engineering standpoint. There are reasons that iPhones dumped that idea long ago:
-dirt, water entry;
-tolerances to suit the inevitable 3rd-party battery suppliers;
-repairs needed thanks to the inevitable crap 3rd-party battery suppliers;
-safety issues thanks to the inevitable crap 3rd-party battery suppliers;
-extra volume and weight needed for modular battery access; and needed in a single large rectangular spot;
-added volume/expense/weight building a module to accept removable batteries and the necessary complex electrical connection;
-existence of readily available third-party add-ons for those customers who need additional battery without forcing all customers to accpet the downsides of removable batteries.

Bottom line is that user-removable batteries are simply less-good design.
 
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My problem with all this is that while many iPhone owners understand exactly what they are buying and the differences when picking a new phone, many iPhone owners don’t. Many don’t even realize they are getting a one year old SoC in their brand new non pro iphone.

To me it seems like taking advantage of people who aren’t tech savy and that’s a lot of people, especially since the non pro iPhones are still really expensive. I could understand it in a $500 SE but not in an $800-$900 iPhone.
 
My problem with all this is that while many iPhone owners understand exactly what they are buying and the differences when picking a new phone, many iPhone owners don’t. Many don’t even realize they are getting a one year old SoC in their brand new non pro iphone.

To me it seems like taking advantage of people who aren’t tech savy and that’s a lot of people, especially since the non pro iPhones are still really expensive. I could understand it in a $500 SE but not in an $800-$900 iPhone.
Most people also don't care. This doesn't affect 90% of the iPhone buying population. The MacRumors community doesn't represent most people. Most people just want a reliable and fast phone that takes good pics and video.
 
My problem with all this is that while many iPhone owners understand exactly what they are buying and the differences when picking a new phone, many iPhone owners don’t. Many don’t even realize they are getting a one year old SoC in their brand new non pro iphone.

To me it seems like taking advantage of people who aren’t tech savy and that’s a lot of people, especially since the non pro iPhones are still really expensive. I could understand it in a $500 SE but not in an $800-$900 iPhone.
Except the fact is that getting a one year old SoC in their brand new non pro iphone is not per se some kind of a bad thing. All kinds of chips get used all kinds of ways, year after year. Your perception that year-old is by definition some kind of cheat is just ignorance around the tech involved.
 
Nobody cares. Smartphones have become so good it doesn’t really matter for the average customer.

It also becomes increasingly harder to distinguish between pro and non-pro models.

Want the best one? Buy the latest pro. It’s that simple.

Stop complaining. This is not a scam.
 
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If you buy every new model, I’d wager you probably are biased and ether in chasing the Jones or fan boi territory

I do agree it’s not a “scam” it’s just a company that’s not as innovative as it used to be and is resting on its brand

Should correct that, they are innovative in how they don’t allow users to repair/source parts their own devices, that technology they do appear to work on
Not that it is any of your business, but FYI prior to the iPhone 11 Pro and starting with the first iPhone after other brands before that, including briefcase-sized ones, I upgraded every 2-3 years. I use cameras and mobile comms constantly in my work, and as iPhone Pro cameras and comms got better and better I found that each annual upgrade was unequivocally worth the ~$2/day it costs to stay with the best iPhones. YMMV, but do not diss my ~$2/day expenditure that far more than pays for itself.

You are correct that I have evolved into the Apple (and Nikon) ecosystems. However I would evolve out if some other entities did a far superior job.

You of course can think that Apple is just a company that’s not as innovative as it used to be and is resting on its brand. But I stroingly disagree.

Whining about cell phones (or flat screen TVs for that matter) not being generally user-repairable is just silly IMO. But again, you are welcome to your opinion that I disagree with.
 
Except the fact is that getting a one year old SoC in their brand new non pro iphone is not per se some kind of a bad thing. All kinds of chips get used all kinds of ways, year after year. Your perception that year-old is by definition some kind of cheat is just ignorance around the tech involved.
A lot of those people who buy the non pro don’t realize it means their phone will slow down sooner than the Pro model and might be supported for a year less.
 
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