Surely that's a bad idea, it's bad enough when I'm listening to RadioX via the app and Bluetooth speaker on my iPhone and the DJ decides it's a good idea to have some fun and say 'Hey Siri' which plays havoc with all the 6s users.Always on Siri.
What I would like to see is an option to put your purchased movies into an order of your choosing and maybe even folders so can keep box sets together.