Disagree.
I've had things from Currys before and an item developed a fault and they replaced it despite it being over 31 days which was the norm for faulty items.
On the other hand, I bought a Pixel 3 from John Lewis in April which developed a fault after two months and I had to wait 8 weeks for it to be sent for repair and then it came back saying no fault found. Fault was still there. JL would do absolutely nothing. Ended up contacting Google who straight up swapped it.
Also, Apple is great if you have a store nearby, but unless you do you can't order online for monthly payments can you? So apple direct isn't always the best deal for people.
We all have a preference for where we order from. Sure, ordering from Apple direct is always a preferred method but for those who don't have a grand plus there's other options for them. Doesn't mean people can post in a demeaning manner towards them.