That's very narrow thinking, Apple’s whole philosophy is secrecy and marketing. Who do they invite when they do event announcements? The media. All these tech journals have received review units and have been a big part in playing the role of building Apple’s PR for years.
Embargo's also promote that people have spent a good amount of time using it before hasty comments. If there was no embargo it would be a free for all for who can upload the quickest and the content will be inaccurate.
For an average consumer, they will always prefer to go into the store and look at the device before spending such a large amount on a phone. You're just making finicky comments because you're just excited, we get it. Just chill and wait another day when the hands on videos come out in Tuesday, at the end of the day it's only a phone.
