Long ago I worked at a company where I was in a middle level sort of technical position. I often attended meetings with executives that were above my pay grade. Cell phones were still a relatively new thing back then, and the thing to do to impress everyone else was to place your phone face down on the conference table. This showed (1) you had a phone, (2) you had a really cool phone — cooler than other peoples' phones — so you were a really cool person.
I had one of the first iPhone. But so did others. It was cool, but not coolest. But then I got a white 3G, and it was the first anyone there had. I couldn't wait for a meeting. I placed my new, very cool phone on the table. One of the execs reached out and just lightly stroked it. He said, "It's soooo sexy!"
That was always one of my favorite iPhones.