I liken the MP to a
Bugatti Chiron, in that it only appeals to a small portion of people and is not a huge money maker.
Why does VW keep the Bugatti brand in business if it is loosing money on the cars it sells and spending a fortune in R&D? It's the prestige of making one of the fastest, best designed production cars ever.
That is what the MP is SUPPOSE to do; capture the creative market who want the most out of their equipment. There is a level of prestige that comes with catering to these clients and being know as the best. These people are trend setters. Apple's margins are so high on their other products that it doesn't matter if the margins on the MP aren't massive, the value that catering to these clients bring manifests itself in other ways.
At one point in Apple's history, they understood this. Now however it's 1181 days (at the time of writing) without so much as spec bump, and they are trying to sell me an iPad as a super computer.
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