I wasn't arguing for a merged OS, I was making conjecture on where the rumors came from.
the merged macOS iOS rumors mostly come from a whole bunch of arm flapping and what are primarily superficial factors.. There isn't much there.
Apple needs a Surface Pro Killer in the same way they need Macs, they don't really since most of their revenue comes from iWhatever. This is a point of pride, Microsoft got a foot in the door of the creative market, previously hardline Apple customers.
Apple is trying (and mostly succeeding since it has grown to Mac like revenues ) in growing their app store and services business. It isn't that iPhone is most of the revenue, largely problem they have is in "where is the next" revenue growth coming from.
Relatively mundane iOS apps isn't it. macOS apps (non game ones) have a much higher average selling price. It isn't quite at the race-to-the-bottom state the iOS market is in.
Apple doesn't needs to cover every single mainstream PC form factor. Just a subset of the reasonably (for Apple) profitable ones. That "have to mimic every form factor in Windows market" is what is flawed. That would only be necessary if Apple was trying to shoot for >10% market share in terms of unit sales. They aren't. There isn't any good reason for them to either. Chasing the race to the bottom options isn't going to help them long term. ( at least 50% of the "box with slots" treads here have to do with a low-mid market 'xMac' far more than a Mac Pro price class systems. ).
The "draw and take pen notes" stuff that the Surface Pro covers is something that the iPad Pro can cover with a pretty high percentage. There are a few OS level and software app gaps to close but there is no 'show stopper" there (e.g., some evolution of Continuity/Handoff and refinements on split screen. ). Macs have done with with Wacom (and Cintiq) for less mobile setups. So Macs aren't entirely uncovered there either.
Even in the Windows PC side most vendors are using 2-in-1 convertibles to cover the Surface Pro. (along with the usual wide angle buckshot at the broad side of the barn approach to product line ups. ) It is not an exact hardware-to-hardware match.
Apple could feasibly become a phone and watch company, and discontinue making Macs (which a disturbing number of people on this forum believe is happening right now), and still make a profit. It's not about "need" so much as continuing to offer the same great products they always have.
Making Macs and making Mac Pros is not the same set. Apple dropped selling XServe and the number of Macs sold per year has gone significantly up. If looked at most of the tech porn sites in the Fall the "touchbar" Mac was a 'bad idea'. Actual sales to real people... actually quite high. The number of "doom and gloom" in this forum is indicative of at lot less the actual overall Mac market then most of those folks want to admit.
The point was that they didn't have to add fingerprint recognition to the touchpad.
if they wanted to do the 5K support those MBP have .... yes they did. There is a limited number of DisplayPort outputs on the Intel iGPUs. The way Apple does the touchscreen did not consume a iGPUs output at all. macOS draws into a framebuffer and the CPU driving the touchpad
copies the contents of the framebuffer out and using its own GPU (and associated output) to draw the screen on the touchpad screen. Sucking up one of Intel DP outputs to drive that relatively small screen is a whole lot of gross overkill.
It is a watch sized screen. A watch like GPU makes alot of sense. It isn't just fingerprint data too. The secure enclave to be used to push encryption keys away where rogue x86 software running on the Intel processor can't get to it at all.
So once commit to the touchpad about the size of a watch the reast just falls into place. Since have all of that other stuff adding the fingerprint sensor is just a minor, value add, extension. ( Security wise probably better that vaat majority of Windows PC with a fingerprint sensor. )
I'm not saying their priorities were different, I'm just saying that Cook probably doesn't get excited about tech the same way Steve did.
I think they like different tech gadgets for different reasons. Folks are also overlooking that part of Jobs gadget skew was in being CEO of Pixar ( and then following as Disney board member who had soft spot for all of the Disney Animator since the Pixar folks essentially did an internal take-over of that; i.e., still looking after Pixar. )
Jobs' interesting in what was going into the Pixar render farm or onto the desks of the workers at Pixar really wasn't an interest in his personal "daily driver" machine. I think some of Cooks comments come from what he does use as a "daily driver" (at work iPad and at home AppleTV and in workouts AppleWatch ).
Actually it seems like Cook is following Jobs dogma perhaps a bit too closely. Running all of Apple's industrial design through a limited (almost fixed) size team won't scale where Apple is operating now. There should be synergies and shared design across Apple products but taken to a resource constraining extreme that isn't going to work.
Right, I do think Cook is trying to emulate Jobs but floundering around at it.
Apple has an internal management training "university". ( two articles )
https://www.macrumors.com/2012/01/2...s-with-focus-on-missteps-of-apple-and-others/
https://www.nytimes.com/2014/08/11/technology/-inside-apples-internal-training-program-.html?_r=0
Some of Jobs' dogma has been incorporated into Apple. This isn't just "Cook is floundering" as much as Apple has been constructed/configured to follow some of the Jobs dogma. If this internal Apple university couldn't churn out folks who were tuned to and could work for Jobs, it probably would have lasted.
Jobs was wrong more than a few times. (quote from NYTimes article above ).
"... Mr. Jobs hated the idea of sharing the iPod with Windows, but he eventually acquiesced to his lieutenants. ..."
There was another article recently about him being dead set again the "Genius Bar" in the Apple store. Eventually he got tired about being bugged about it and let it through. Apple has never been one person critical. That is just way, way, way overblown.
Which means that they either need to simplify (and focus on making a few great products) or start to branch out (which my be what Cook is doing right now)
Jobs was looking for iPod and then iPhone so he wasn't primarily focused on Mac. (that is just plain revisionist history).
There a fixed number of Mac products Apple will pursue. So if add another Mac product another is either going to slow down dramatically or get killed off. That is partially because Apple pragmatically caps the functional resources assigned. Shared designers , engineers, etc. ( Apple tries to remain a small company even as forced to grow. ).
People may buy in longer cycles, but that doesn't always line up with when Apple decides to release an updated machine. For example: early buyers of the trashcan Mac Pro are probably still good for now, but it's getting very long in the tooth. Buyers who were hoping for another cheese grater, and held on to their Macs for a few years are likely starting to switch (which we're seeing right now).
There is a synchronization that folks would have to adjust to. The folks who saw the Mac Pro 2013 and just planned on some kind of "protest boycott" to produce another old form factor release in 2014-2015 were largely delusional. The printers didn't come back after they were canceled. The XServe didn't come back. The name of the MacBook might have been recycled but the entry laptop of that name akin to the iBook ... gone. MBP 17 ... gone. The broad mishmash of boxes with slots when Jobs came back? Axed and has never returned.
The Mac Pro went from 2010 to 2013 without a major update.
The longer buying cycle is not a reason to slow down the development cycle.
if you want to be profitable it is. Going through tons of expensive R&D effort when the vast majority of market isn't going to buy it doesn't make business sense. Intel and AMD cycles are getting longer. The GPU vendors rebadge the same general design for multiple years. The whole underlying infrastructure isn't moving very fast either. The is tons of arm flapping marketing in the general Windows PC market but that is far more driven by the extremely broad product line ups ( which doesn't drive healthier profit margins). If have 24 products and do 2 a month for a year you will have just updated the whole line. If just do 1 a month can cycle through line up in 2 years.
Big iron 100K-1M machines have longer cycles and those customers do just fine synching buying to those cycles.
The disconnect with the Mac Pro is that they cycle is different than the other Macs and certainly different from the iPhone.
the main problem people had with the trashcan design was the non-upgradeability, which was an inherent design flaw. At least when the G4 "Cube" was made Apple had the good sense to sell a regular PowerMac alongside it.
The Cube died. It was more an homage to the NeXT Cube than something that made sense in Apple's Mac product catalog strategy.
I can agree with this, the Mini could definitely have done with parts from the tbMBP. However, Apple seems to want to push the iPad Pro as the MBA replacement .
The iPad Pro isn't a MBA replacement. If look at the last quarterly conference call.
"... Q from Steve Milunovich, UBS: iPad looked like it was going to turn positive, but it stayed negative, and ASP (average selling price) dropped. ...
Cook: .... On top of that on the ASP front, a year ago we launched the 12.9-inch
iPad Pro. Launch plus channel fill of that high-priced model bolstered the ASP in that quarter. "
https://www.macrumors.com/2017/01/31/q1-2017-results/
Imagine what iPad numbers would look like if there was no "Pro" models to boost up the average selling price? Pretty bad. The iPad is being squeezed hard by Chromebooks.
The Mac Pro doesn't have leverage on overall Mac revenues that the iPad Pro has on iPads. The numbers are way too small relative to the rest of the Macs and Apple is growing (or pretty close to treading water when the updates take too long) number of units sold.
Personally, I think that expanding their line with the iWatch and tvOS was a mistake. They should've been focusing on their core lineup instead of making products like this.
tvOS is a App Store revenue generator. Taking a skim off of HBO/Netflix/Hulu/etc content subscriptions is a long term, stable revenue source. Yet another "iFart" app isn't. No way this is a mistake. You are
vastly missing the big picture if you think so.
The watch is making money. The BS part of the watch was that $10K Gold version. It is now dead. Apple has made money back here (minus some of the yet to be delivered R&D on fitness sensors) . So it is hardly a mistake. If the electronics and battery tech get to point can merge phone capabilities into the watch (and still get more than day battery life time ) then this is a relatively young product. There is upside here just in deeper monetization of the iPhone market.