What that article says to me is that Apple lost the ability inhouse, to understand what creative professionals want.
Imagine that, a bunch of multi-millionaires with unlimited resources, and a full-blown case of pre-NeXT Apple NIH Syndrome, being out of touch. Quick! Let's get Bono in his five hundred dollar straw cowboy hat, and thousand dollar leather pants to tell us about the scourge of poverty...
Apple’s second go-round at capturing a big chunk of that market ran aground not on the quality of its hardware or onboard software, but on the tools that were used to deploy and manage that hardware in under-resourced school districts that had already begun to commit to web systems.
...distracts from the real issue being that Google's tools are cross platform, and the devices are multi-vendor so schools can fulfill requirements to get competitive bids. Also, given how badly iOS performs on older hardware when upgrades are pushed on the devices, cheap devices with faster turnover are probably better products, than more expensive ones you have to keep in service for longer while they pay off. Apple's entire strategy was wrong, yet the captain of the ship says "well, we just need to hit the iceberg
harder..."
That education event, and now the pronouncements about (paraphrasing) "it's time for pro customers to stop waiting, and just buy the iMac Pro", sound reminiscent of Frank Nitti talking to the shopkeeper at the beginning of The Untouchables"
Shopkeeper: The green beer you're peddlin' ain't any good.
Nitti: lt's not supposed to be good. lt's supposed to be bought.
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People who knows what a "pro workflow" is did exist inside Apple
I have heard, and I have no reason to doubt this is the case, since it seems to fit with the evidence, that a lot of software products in Apple basically live or die, based on whether anyone actually wants to work on them. The death of Aperture for example, wasn't so much that management deemed it to be killed, but rather that noone wanted to work on it. An independent team, who had no real affinity for professional photographers, brought up Photos, which basically cuckooed the Aperture chick out of the nest.
Noone wants to maintain the present, in a place filled with people who want to invent the future. One key person leaves, and the project they championed dies soon after, as someone else thinks that
this time they're going to reinvent the wheel
properly.