Don't kid yourself. The only thing on his mind was probably the new TV and Iphone.
Errrrr, being that it was the
AppleTV and iPad dog-and-pony-show introduction what else should have been on his mind??? Staying on
this specific message is the point. Strictly sticking to the message of
the day is a hallmark of Apple "event" presentations.
" .... The meeting was structured and conducted very much like an Apple product announcement event ...
... A presentation that started with the days focus (We wanted you here today to talk about OS X) and a review of the Macs success over the past few years (5.2 million Macs sold last quarter; 23 (soon to be 24) consecutive quarters of sales growth exceeding the overall PC industry; ....
... There are many new features, Im told, but today theyre going to focus on telling me about ten of them. This is just like an Apple event, I keep thinking. ... "
http://daringfireball.net/2012/02/mountain_lion
Apple's presentations are formulaic in the extreme. The first section is always about Apple the company (i.e., "buy our stock, we know what we are doing.". ) Next comes the
subset of the company's endeavors they want to talk about that day.
The folks kidding themselves is this crowd. "Boo hoo , Apple didn't do a Mac focused dog-and-pony show... I want a Mac dog-and-pony show too". Dog-and-pony shows are not what is important. It is what they do that is important.
Folks are also more than a bit delusional when Apple ran around for a week flying to remote locations doing these one-on-one presentations about OS X to various folks in the media, only to draw the conclusion that OS X is dead.
In contrast, Apple made the media fly to
them so they could do one show about the new iPad & AppleTV stuff. Was it a bigger (wider audience) show? Yes. It Apple put more effort into the iPad show than the OS X show? That's highly debatable.
More people are interested in an iPad because more people can buy an iPad (than a Mac Pro). That doesn't mean Apple isn't going to put those two products on equal footing when it comes to dog-and-pony shows. There scopes are entirely different so there is no need to use the same mechanisms.
The Mac Pro is so late that even a sniff of a rumor causes 800-900 post threads on the front page of Mac rumors. Apple doesn't need a dog-and-pony show to get the word out once they drop a press release. Even a "silent" release's news will spread like wildfire without a circus show.