From LifeWire.com:
"Apple TV vs. Amazon Prime
While it is easy to watch Amazon’s content on Apple TV, it isn’t entirely straightforward. That makes the process an annoying slice of unnecessary friction that reflects the rivalry between the two firms rather than any customer-focused mission.
It’s all about the business rivalry: Amazon wants to sell get its customers hooked on the Fire TV, while Apple believes the future of television is apps.
This aspect of the competition between the two firms is a pity for customers. With more than 66 million Prime users in the US and hit shows like Vikings to enjoy there must be many thousands of Apple TV owners who would love to access Amazon’s services using their device of choice."
Some may disagree but I think this pretty much hits the mark.
"Apple TV vs. Amazon Prime
While it is easy to watch Amazon’s content on Apple TV, it isn’t entirely straightforward. That makes the process an annoying slice of unnecessary friction that reflects the rivalry between the two firms rather than any customer-focused mission.
It’s all about the business rivalry: Amazon wants to sell get its customers hooked on the Fire TV, while Apple believes the future of television is apps.
This aspect of the competition between the two firms is a pity for customers. With more than 66 million Prime users in the US and hit shows like Vikings to enjoy there must be many thousands of Apple TV owners who would love to access Amazon’s services using their device of choice."
Some may disagree but I think this pretty much hits the mark.