Apple seemed to spend all of its energy on the iPhone, that the Macs took a back seat.
Apple is much mkore focused with the Mac now since M1. Heck they even worked with Capcom to port RE: Village to M1/M2 Macs.
I totally agree that Apple has shifted its focus a little back to the Macs since AS, and it is nice to see.
But, I was talking about the period from the beginning of the 2010's to Oct 2016 when the "hello again" event took place. The big changes were the iMac in Late 2012, which in reality was just a thinner design (although the laminated displays were a pretty nice change), and the 2013 Mac Pro, which a lot of people didn't think of it as a suitable replacement for the 2010 Mac Pro.
There wasn't any changes that were really that notable, imo. Apple just released spec bumps, and sometimes changes that made models worse than what they were replacing (2012 > 2014 Mac Mini).
Meanwhile, the iPhone got most of the attention, then later on, the Apple Watch being sold as a fashion accessory, got a lot of attention.
By the time the "hello event" was announced in 2016, the fact that it was referencing the "hello" of Macs, I thought that Apple was going to announce something really special. I was really excited for the event, but being so excited only led to one of the biggest letdowns when it came to Apple events and products. The 2016 MBP was a huge disappointment to me. I dislike a lot of the changes, and was worried that Apple was going to move their other Macs in the same direction.
Apple has since backtracked on a lot of the changes from the "hello again" event, which makes me happy, but I just don't get excited at this product launches like I once did.
I am happy about some of the changes with the Mac line recently, and it feels like Apple is trying to make Macs great again. I just don't feel the excitement that I once did.
Apple is much mkore focused with the Mac now since M1.
While the iPhone still gets most of the attention from Apple, probably with ATV+ being second, AS and the M1, and more recently the redesigns of the MBP and MBA, Apple seems to paying a little more attention to the Mac line.
I wonder if the iPhone marketshare is near saturation, and Apple sees Macs as a way to continue growth?