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TheRealAlex

macrumors 68030
Sep 2, 2015
2,982
2,248
When was the last time you were really excited about an Apple product and what was it? Seems more and more folks are buying to replace older items, not because they are truly excited about the new product. Sort of like a lot of "ho'hum, I need a new one" thinking rather than "oh hell yeah!"
Color iPod Nano, was crazy hype.
iPhone 5 in 2013 they botched the launch Pre-orders were over sold Huge Lines at Every carrier and Apple store UPS handed it to me a day early as I watched the chaos unfold on TV.
iPhone 6 Plus, Sprint botched my Pre-order I was fully refunded and got a Free iPhone 6 Plus after Tweeting and eMailing the Sprint CEO.
M1 14” MacBook Pro 120hz Mini-LED Display
2018 iPad Pro still using it 4 years Later.
 
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Juicy Box

macrumors 604
Sep 23, 2014
7,580
8,920
Apple Products that I was most excited about:

iMac G3 - Seemed like an electronic revolution. I couldn't afford them when they first launch, but ended up getting one a few years later, it still runs great.

iMac G4 - To this day, my favorite Apple design. I have the 17", it still runs great.

Late 2012 iMac - I remember watching the event and watching Phil Schiller rotated it to show off the thin edge, I preordered a maxed out BTO 27" model. The logic board took a crap last year.

2015 Apple TV 4 (HD) - This one still hurts. I was so excited about it, and the possibilities of what Steve meant by "I finally cracked it". The rumors in 2014 made it seem like it was going to be a "console killer", and I was expecting something special. Apple ruined it with what we got, the A8, Siri Remote requirement for apps, and a tiny static storage size for apps of 200MB. Hardly a console killer. Mix that with the expensive price tag, double the price of the ATV3, plus the really sad Crossyroad demo at the iPhone 6s event to show off the graphics capability, and the ATV was basically doomed from the start. From excitement to extreme disappointment.

Oct 2016 "hello again" event - Not a specific product, but and event, the "hello event" had me excited. Apple seemed to spend all of its energy on the iPhone, that the Macs took a back seat. I thought the "hello again" was going to change that, giving a new iMac design, and maybe a real replacement for the 2010 Mac Pro. Nope...... We got the horrible 2016 MBP. So sad.....


I pretty much lost my excitement for anything Apple after the "hello again" event. Apple walked back a lot of the downsides with the Apple TV, removing the Siri Remote requirement, increasing static storage to 4GB, and then giving it the best A-chip at the time with the A10X on the ATV4K1, but it was too little, too late.

I still use Apple products, but I wouldn't consider myself an Apple fan like I was for many of their products in the past.
 
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Populus

macrumors 603
Aug 24, 2012
5,944
8,414
Spain, Europe
The last time I was really excited was when I saw the iPhone 12 mini and 13 mini announcements. But then, because of far from perfect displays, I ended up returning them. This winter I will give them another chance, but I’m not sure what my next iPhone will be.

Oh, I also got pretty excited with the new 11” iPad Pro back in 2018, so much I ended up buying one, but the 4GB of RAM are a bit short for me, so I’m willing to update to an M2 iPad Pro before this lineup goes all OLED, which my eyes have some sort of trouble with.
 

DSTOFEL

macrumors 65816
Feb 11, 2011
1,063
817
M1 iPad Pro not because of M1 (which I considered the same as A14X) but because it finally had decent amount of RAM (comparable to laptops now). Sufficient RAM was something I’ve always felt was long overdue.….
+1 I’ve got the 11 inch M1 IPP too…and was excited to get it. With the 8GB of ram and M1 chip, it’s truly an iPad you could stick with for years and still have great performance. Wish it had Mini LED….but I can live with the display is has as it‘s very good.
 

Juanchi007

macrumors member
Jul 30, 2016
57
257
When the M1 iPad Pro came out. I had never owned an iPad before, and was looking to replace my 2015 MacBook Pro that was showing its age.

Opening that perfectly packaged tablet was like Christmas in July, and I honeymooned for weeks learning all the details of iPadOS and the Apple Pencil. Though it hasn’t been without some hiccups, this iPad (along with the Magic Keyboard) has completely replaced my MacBook and I couldn’t be happier.
 

BEC60

macrumors newbie
Oct 9, 2015
27
24
Auburn, WA
Most recently it was when my wife got an M2 MacBook Air. That thing is flat amazing how fast it is and it makes my 2016 15 inch MBP look pretty draggy by comparison.

Before that it was my first Apple Watch (a series 0) that I got myself for my 60th birthday (so seven years ago). I have a Series 4 now.

And….the first iPad Pro. Mine is still in daily use — in fact this is being posted from it — even though I’ve worn out two Apple keyboards and am now working on wearing out a Logitech. Like another in this thread, the iPad Pro was purchased to be my sheet music bag, but it’s been a whole bunch more for me. I still have a love/hate relationship with the Apple Pencil, though….
 
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Juanchi007

macrumors member
Jul 30, 2016
57
257
Depends on what you qualify as really excited, because I haven’t seen anything rival the iPhone X announcement back in 2017. But the iPad Pro redesign announcement in 2018 was amazing, too. Since then, most of my excitement has centered around Apple Silicone announcements, not design changes since there haven’t really been any.

Those AirPods Pro Max, though. I bought them as soon as they were on sale.
 

andyx3x

macrumors 65816
Mar 1, 2011
1,349
137
I can't pinpoint a particular product but it would be a much earlier iPhone. Back when local TV crews used to cover the line at the Apple store because it was exciting back then. They haven't done that in years. I'd say the iPhone 5 was probably the last time I was really excited.
 

Juicy Box

macrumors 604
Sep 23, 2014
7,580
8,920
Apple seemed to spend all of its energy on the iPhone, that the Macs took a back seat.
Apple is much mkore focused with the Mac now since M1. Heck they even worked with Capcom to port RE: Village to M1/M2 Macs.
I totally agree that Apple has shifted its focus a little back to the Macs since AS, and it is nice to see.

But, I was talking about the period from the beginning of the 2010's to Oct 2016 when the "hello again" event took place. The big changes were the iMac in Late 2012, which in reality was just a thinner design (although the laminated displays were a pretty nice change), and the 2013 Mac Pro, which a lot of people didn't think of it as a suitable replacement for the 2010 Mac Pro.

There wasn't any changes that were really that notable, imo. Apple just released spec bumps, and sometimes changes that made models worse than what they were replacing (2012 > 2014 Mac Mini).

Meanwhile, the iPhone got most of the attention, then later on, the Apple Watch being sold as a fashion accessory, got a lot of attention.

By the time the "hello event" was announced in 2016, the fact that it was referencing the "hello" of Macs, I thought that Apple was going to announce something really special. I was really excited for the event, but being so excited only led to one of the biggest letdowns when it came to Apple events and products. The 2016 MBP was a huge disappointment to me. I dislike a lot of the changes, and was worried that Apple was going to move their other Macs in the same direction.

Apple has since backtracked on a lot of the changes from the "hello again" event, which makes me happy, but I just don't get excited at this product launches like I once did.

I am happy about some of the changes with the Mac line recently, and it feels like Apple is trying to make Macs great again. I just don't feel the excitement that I once did.

Apple is much mkore focused with the Mac now since M1.
While the iPhone still gets most of the attention from Apple, probably with ATV+ being second, AS and the M1, and more recently the redesigns of the MBP and MBA, Apple seems to paying a little more attention to the Mac line.

I wonder if the iPhone marketshare is near saturation, and Apple sees Macs as a way to continue growth?
 

NeonNights

macrumors 6502a
Jul 22, 2022
673
887
M1 reveal two years ago was the moment for me. I had just "upgraded" my 2015 rMBP 13 to the 2020 Intel MBP 13, but found the new MBP wasn't much better. Sure, the display was nicer and it had thinner bezels but it wasn't that much faster, lacked ports, and worst of all it didn't have great battery life. Well, a few short months later Apple released the fantastic M1 and I immediately traded in my new 2020 Intel MBP for an M1 MBA.

I handed down the 2015 MBP to my daughter because it's still an awesome laptop with a great keyboard and a bunch of ports.
 

1BadManVan

macrumors 68040
Dec 20, 2009
3,285
3,446
Bc Canada
My M2 MacBook air as it was my first ever MacBook. I haven't had a new laptop in over a decade so I was pretty excited to go all in and get a nice premium one. I was also pretty excited with my m1 iPad Pro coming from a base model 6th gen.

When it comes to iPhone, for me was the Xs max, that was my first all screen iPhone and still had 3D Touch, probably the heaviest used phone I ever owned as I was pretty big into mobile gaming at the time and that 3D Touch was an awesome feature for shooter games like pubg

After that it was probably my 13 pro max for the high refresh and crazy battery life. I love my 14 pro max as well, but wasn't super excited over it, just had an excuse to get the latest tech as my wife wanted my 13 pro max anyways lol. She was like "I dont need the newest iPhone but you know you want it, then I can take yours" Done! lol
 
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SmakFairy

macrumors newbie
Jul 6, 2021
12
125
M1 MBA - nothing comes close.

As good as the iPhone is, among other Apple products I can't speak to, it just isn't terribly special or unique in the marketplace - similar experiences are available elsewhere. M1, however, has been a game changer - changed my life. As a mobile user, it has been a dream come true:

- Truly all-day battery life
- Performance
- Thermal envelope
- Size and weight
- Fantastic keyboard, trackpad
- Timeless and premium design and materials

Having all of that - with essentially no compromises - in a single package for 2/3 of what I paid for my last MBP was simply unbelievable to me - it still blows me away.
 

zachz

macrumors 6502
Jun 18, 2012
272
889
I finally got a PowerMac G4 Cube two days ago after wanting one for about ten years. Sadly it came with just the Cube so I'm waiting for a power adapter to arrive from eBay. Already have a CRT monitor that was for the regular G4 so will use that for now.

Modern-Apple wise, I got really excited for the new M1 iMac and the colours. The size and design is perfect for me, got it in yellow release day and it has a cool retro-futuristic vibe to it. Even the packaging and unboxing of it built up the excitement of the actual Mac. From announcement to delivery it was probably the most excited I've been for a long time.

I was also excited for the 12 mini because I was tired of having large phones (went from a 5 to only Plus models and started to get very annoyed with the size as my daily routines changed). Adding on to this excitement was the 13 mini since the 12 mini had terrible battery
 
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1BadManVan

macrumors 68040
Dec 20, 2009
3,285
3,446
Bc Canada
M1 MBA - nothing comes close.

As good as the iPhone is, among other Apple products I can't speak to, it just isn't terribly special or unique in the marketplace - similar experiences are available elsewhere. M1, however, has been a game changer - changed my life. As a mobile user, it has been a dream come true:

- Truly all-day battery life
- Performance
- Thermal envelope
- Size and weight
- Fantastic keyboard, trackpad
- Timeless and premium design and materials

Having all of that - with essentially no compromises - in a single package for 2/3 of what I paid for my last MBP was simply unbelievable to me - it still blows me away.
Definitely how I feel with my M2. I was so close to pulling the trigger on the M1 but put it off as I never owned a Mac and was unsure. Happy I did just because I prefer the new design and its what pushed me to finally try out a Mac but now mad at the same time because I realized how much ive been missing out not owning one sooner! lol
 
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BanjoDudeAhoy

macrumors 6502a
Aug 3, 2020
921
1,624
The M1 iPad Air. Before that: M1 in general.

I think it’s kinda easy to forget what big a deal that chip (still) is.
I have a personal Windows laptop and a Windows desktop for work. Just the fact that on both devices the fans kick in even when sitting on the desktop and they just run hot…
 
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MajorFubar

macrumors 68020
Oct 27, 2021
2,174
3,826
Lancashire UK
Mac Studio
The thrill was short-lived however because it brought with it way too many issues revolving around hardware and software that were not yet M* compatible. I should have waited about five years and should instead have bought a totally-decked-out Intel Mini to tide me over through the transition period.
 

oreganoinferno

macrumors regular
Dec 4, 2016
107
679
Excited pre-buy? "The new iPad" a.k.a. iPad 3, in '12. My first tablet. The screen was amazing, the rest not. After it got destroyed in late '15, I stood away from mobile Apple devices.
Then, in late 2017, I needed a new smartphone after installing spider app on my Galaxy S4 "mini". I hated Android, so I switched to the original iPhone SE. And I learned excitement again, love this little thing. First the iCloud integration got me, then the 4K capabilities, now it's the form factor and the outlook to get maybe 1-2 more years of security updates for it!
 
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inkswamp

macrumors 68030
Jan 26, 2003
2,953
1,279
When was the last time you were really excited about an Apple product and what was it? Seems more and more folks are buying to replace older items, not because they are truly excited about the new product. Sort of like a lot of "ho'hum, I need a new one" thinking rather than "oh hell yeah!"

I'm "oh hell yeah!" about the possibility of replacing my aging Intel Mac desktop with an M2 machine (hoping for an M2 Mini release in the next month.) After getting the MacBook Air last year with the M1 and witnessing the absolutely mind-blowing performance, I'm utterly psyched for an M2-based desktop machine.

Also everyone in my family upgraded to iPhone 13 mid-year and we were all stunned by them. My son and I literally sat in the front room just swiping the screens and launching apps and freaking out about how smooth and flawless everything seemed. Was pretty excited about that, still am. They're great phones.

Speaking of my son, he's been head-over-heels in love with the AirPods we got him for Christmas 2 years ago. Will probably upgrade him to the latest this year. He's always talking about how great they are and how I should buy some.
 
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