When Ive presented a product of HIS.
MacBook 12”, 10 years after the last 12” available (PowerBook), but it took 3 years to be fixed and the engineers proved incapable.
Apple Watch Edition ceramic, a product strongly wanted by Ive (it is obvious, only a competent designer can industrialize niche processing) killed by the company's inability to manage its economic appetites.
The steel band for Apple Watch, $400 but it's another project by Ive, so much is well done.
There are several examples, but I realized that the only real reason I was fond of the company, in addition to the satisfaction for hardware and software that now literally suck, was the attention to design, certified by the presence of Ive.
Fired Ive, Apple no longer has anything to say, and you see it in every product.
In addition, they are too busy profiting at the expense of quality, so they will not recover until they have fired all the current CDA, which they will not do until the gullible continue to fill their wallets.