When was the last product I got truly excited about? Whenever I've bought one basically produces the most, no matter how minor that was from the previous model. Apart from a few milestone products a new product release will generally only be an updated revision of a previous one, so it's always somewhat interesting, but incremental. It's not often something really exciting comes out from anyone. But I'm not buying a new one very often.
If you're buying a new whatever every year you're frankly being an idiot. So my current 16" MacBook was super exciting - a big upgrade on the old one. Far faster, a big performance increase and could run loads more SW plugins. Clearly better screen. Loads better graphics so I can play lots of decent games. My first and only iPad was super exciting - yay I have a pencil for scribbling notes in ways I never could before and a pretty slim general purpose portable thing. My Apple Watch S5 (first and only) was exciting giving me new fitness stuff and heart rate monitor, plus being able to buy stuff with my wrist and the option not to take my phone everywhere for everything sometimes.
I'm due a new phone this year to replace my 6S. Whatever it is will have a bigger, far brighter screen, longer battery life, kick its ass for performance, have Face ID (although my iPad has that), "find my" UWB airtag support and a load of other nifty and exciting stuff. Very exciting, even if I don't by the pro and the 14 is kinda last years 13 pro jazzed around with. Very exciting as a due upgrade.
Otherwise it's not that exciting unless I'm buying it and incremental things aren't generally exciting. But if I look at say Ventura that adds Metal 3. This could lead to far more games being ported to Mac easier, so the idea of a free Ventura update that could add a load more fun stuff available to do on my already-owned Mac is definitely *exciting*. But that's not a tangible shiny product release. That's a somewhat nebulous concept of possiblility from a software update to better take advantage of my current hardware. The idea of Bootcamp for Windows for ARM is exciting (if it ever happens). Accelerated graphics running on Linux on the M1/2 is exciting but not yet there. That's more exciting than a new phone revision.
Nothing Apple release outside of a new product category (e.g. AR/VR) will be a must-buy for me and then it may still be a good few years til it's matured and ironically become somewhat less exciting. Like the iPad was interesting when announced, exciting if you will, but I didn't feel the need to buy one when they came out. Then the apple pencil came and I knew it was suddenly a device that I could use for stuff I couldn't do elsewhere to replace pen and paper. It was a new possibility of use-case. I found the apple pencil launch more exciting than the launch of the iPad itself (which was effectively just a big iPod touch). Still didn't buy one for a year or 2, but that was exciting. New M1x chips were exciting because of the performance increases. I guess this years iPhone Pro camera with action cam mode is rather exciting, but I'll only take limited advantage of it. Excited would be a bit much to describe putting animations around a camera cutout, so I'll say I'm just more interested/curious about the dynamic island. The watch Ultra is kinda exciting, but I dont have one - maybe in a few years when this one's time is past.
The most exciting thing I've seen in recent times is foldable phones from Samsung. But the first ones had issues and the current ones are super expensive (and the cameras aren't great from what I hear). It's exciting from a novelty tech perspective, but I don't actually want one. It'll just make my phone thicker and I have no need for a big phone regardless. It's a phone. If I want something that big I've got to fold out I'm probably at work or home and there's proper Macs, PCs or my iPad there for real apps and internet.
So a lot of the most exciting tech I'm not likely to actually buy. And some exciting things like Metal 3 are kinda very vague. I mean we're all geeks here if we're geeking out on rumours of upcoming products, so we're kinda all somewhere between somewhat curious and excited for everything, but nothing here can or will get me super-pumped without some groundbreaking tech jump or new product category. I don't expect regular product updates to get me *properly* excited. If I want real *excitement* that's gonna come from riding a gnarly downhill trail on a mountain bike, going to a great gig or watching a horror movie. The excitement of tech for me comes from the possibilities of how I can use a tool, not from the tool itself, and it's not very often something game changing happens from any company. Apple is no different, but on average have had their fair share. Notably:
- The iPhone (absolutely changed the game)
- TouchID including ApplePay for mobile payments
- FaceID
- The App Store - I mean before this no-one had any Facebook, social media, decent games or fitness/cycling apps like Strava/Komoot, etc. But is kinda not very exciting at all on some levels, we put software on computers for years already.
- Aluminium unibody laptops
- retina displays
- airtags incl. UWB searching
- Apple pencil
- going to intel (although only exciting to Mac users, but adding Windows support)
- going ARM (great for performance, but for compatibility Rosetta 2 is a massive star here)
- Watches to easily interface with the phone so you can leave it in your pocket or leave it behind
- spatial audio (although I don't have any airpods myself)
Since everything is largely incremental but still garners some excitement, I guess the next Apple product I'm excited about (but not gonna buy) is the Mac Pro. Should be a beast. But it's largely an iteration of the old Mac pro and the current M1/M2 chips. I'm definitely not excited about the new M2 Pro/Max 14/16": that's just gonna be incremental and make my current lovely MacBook less exciting by no longer being the best. Then AR/VR is due, which I'm currently living quite happily without, but is c;ear;y an exciting concept and may actually be exciting enough I'll buy it in a few years. Maybe. But that's because it's an entirely new product line that will do something different. So in summary, I don't expect much above base-level excitement as a rule and I'm unlikely to get more than that very often.