Do you think she's in the market for quality times pieces, or why would this be relevant for our discussion?The movement is only important to those who even know what a movement is. To 99% of people, the brand is what they know and this has been proven time after time. A common example is if you place a Rolex and a Patek Philippe side by side and ask people which one they would prefer, the majority of them will say the Rolex because they recognize the brand. Here's some additional irony, most people wouldn't even know what a Rolex is if they couldn't read the dial.
I have my own story to support that belief. A few days ago my father and I were at IHOP out in the country and the waitress noticed my dad's 18K yellow gold diamond encrusted watch and immediately said, "Is that a Rolex?". She was correct since it was a president, but it is because she had this grand notion on what a Rolex was. She didn't notice my Rolex platinum yacht-master that I was wearing.
Purchase price vs. what you can get for it when selling it on are the two main things here. If you didn't buy a new watch but a second hand one, the MSRP doesn't matter one bit. A watch that costs 10 000 new and 8 000 in second hand would mean that you take a 20 % loss when selling it on, but for someone who bought it second hand and can get the same amount when selling it there is no loss at all. The MSRP doesn't matter for that person.How do you determine depreciation or appreciation of an item be it a watch, a car or anything in general? You look at what the MSRP of the item and then you look at the current resale value. There must be a point of reference to make that comparison.
That depends on what the asking price is. Anyone can sell anything if the price is low enough, the trick is getting what the item is worth. Something you can do by either finding a tosser that you convince, or a buyer that is in the know.Being a good seller is based on being able to sell an item for the asking price. When I worked in retail, the price was already set so all I had to do was sell it for the price and I was good at that since I really didn't have to worry about any lost on my part.