Yeah I would at least come out with a 14”, slimmer-bezel MacBook Pro. The rest of the laptop line up is perfect. Air as ultraportable, AS letting it having 2-day battery life. Pro 14 for more demanding users but still portable enough. AS Pro 16 will come out fall 2021 with high performance AS and better GPU performance. This is pretty much the roadmap I think. Physically, except the Pro 13 which will likely become 14”, the laptops are perfect. I don’t know how, with today’s tech, they could make it even better. Yeah, still improvement for the display with MiniLED, but except better display technology, design-wise, I don’t know how they can make them better.
With AS, the laptop line up, once transition completes, will be the best laptop line up in the industry ever made.
- Custom, low-power, high performance Apple Silicon tailored specifically for the operating system.
- MiniLED Display for low power yet incredible Retina quality display for the entire line up, including MacBook Air (Less likely, but please Apple...)
- The perfect, reliable keyboard
- Touchbar for simplified human—machine interface
- Slim, portable, lightweight design across the entire line up.
- Thunderbolt 4 for high speed connectivity and charging. I really like the one-port-rule-them-all. And with AS we might see 4x thunderbolt 4 ports on the Air.
- Higher performing GPUs than anything Intel might come out with in the next 5 years.
What I would want is a unified laptop line up. They must share the same platform, but with different form factors. Don‘t let the user say ”damn, I need portability, but also want the great display, but MiniLED is only available on Pro models”. No ! Don‘t let this happen. Propose the same frame, the same platform, with different internals, but the same physical features. Same display, same Facetime camera, same keyboard, same number of Thunderbolt 4 ports, but change the SoC inside and let the Air be slimmer And lighter. This is the only thing Apple has to do. The quadrant. Don‘t let the user make compromise with the products you sell. When clients have to make compromises they are unhappy. It slowly ruins your business.
I really wish this can translate to Apple‘s desktops. Really.
- A beautiful iMac 24 with mid-range performance.
- A same-design iMac 30-32 with alllllmost Mac Pro performance.
- The same great Display technology, the same internal cooling, the same ports, the same everythiong, even the same motherboard in them. But you change the SoC in the 30-32 to make it a compute powerhouse. And you make the mac Mini a BTO option for the same high end AS SoC as the iMac 30-32.
Consumer laptop : MacBook Air. They could even make a 15 inch model of the Air. Why not have a 13 Air, 15 Air, 14 Pro, 16 Pro ? If someone likes the confort of having a 15 inch laptop but likes the slimer and lighter design for the Air, why not propose a 15 inch ?! Yeah, it adds a model to the portfolio, but the Air line is still the best seller line at Apple. Make a 15 inch Air with half the power of a Pro 16 for half the price, this will sell like hot bread (We say this in french).
Pro laptop : MacBook Pro 14, 16.
Consumer desktop : iMac 24
Prosumer desktop : iMac 30-32
Pro desktop : Mac Pro. And yeah, I dare to place the mac mini here.
Why mini in Pro desktop ?
Because this is the only truely customizable hardware platform Apple ever created.
”But the Mac Pro is upgradable, the Mac Pro has slots, etc”
97% of people don‘t care at all.
97% of people want a freaking computer that just works.
The Mac mini can have, if the customer wants, the lowest power Apple SoC they make. Great. Perfect low-power computer for basic task. It can even be passively cooled. Totally silent computer. Isn‘t the quest of Apple since the Apple II ? I don‘t remember his name, but there was an engineer trying to make a silent power supply for the Apple II without any fan !
But the Mac Mini could also have a top of the end 12-16-name-it cores SoC in it to make it a great powerhouse computer for demanding tasks. Even for CAD tasks.
Let the customer decide in the Mac mini what he wants in it. Propose a mac Mini with every SoC Apple makes. It’s only a matter of changing a freaking chip on a motherboard ! Ok, keep the highest performing for the Mac Pro (to let him a reason to even exist), but let the mac Mini be what it deserves to be : the best Mac ever created for those who bring macOS alive.
Isn’t it freaking complicated Apple ?