This might actually disrupt the asset tracking market, because usually you pay $50 for the tracker that is rectangular like that, and then its $20/month for a data plan to use it, and its through a clunky 2000's era web portal UI, and the battery life is usually in weeks, not years.
Only issue of course, is airtags are inherently useless for asset tracking because it beeps loudly when it doesnt see your phone for more than 3 days. For professional use (delivery vans, equipment rental, etc) it won't work