"Tim Cook has ruined the company" is an absurd comment about someone having grown the world's biggest most successful tech company.
Not for investors, but for consumers and arguably internally a lot of decisions have been terrible. 10 billion dollars on the car project, shipping Vision Pro well before it was consumer-ready, being so focused on tooling and logistics costs that they shipped 3-4 version of a defective keyboard for 5 years, etc.
Steve Jobs had a lot of faults, but knowing what a good product was is not one of them, and he would have never shipped that keyboard for years with defect rates that high. There’s a reason the Verizon iPhone 4 got fixed in what had to be weeks of internal development time once the antenna thing was affecting a broad consumer base. He cared about the experience across all their devices.
Tim Cook uses an iPad, and someone sold him on a weird idea of what the Vision Pro would eventually be and he pulled the trigger to try to get some legacy out the door before he retired and it fell on its face. He is excellent at driving profits but not at leading the industry in Taste. That’s a rare talent and they should have kept Tony Fadell over Jony Ive IMO, because he was only great if he had someone to counterbalance him. Tony had the taste thing down in a way Steve did, and maybe someone internally does now – the hardware design has gotten back on track – but the decision making is all logistics and profit maximization.
I like Craig but I think he’s spread way too thin and he’s crippled by shareholder demands funneled through Tim, there’s no way he would have wanted to ship 5 iterations of Apple intelligence in one year. It’s not ready, I’m using it, and it is very bad even taking into account the constraints of LLMs and the technology behind them. It isn’t even trained on Apple’s own shows, it told me the premiere for the second season of Severance was 2 years ago when I asked recently.
There’s no question Apple is successful, but they aren’t giving their A game on anything except hardware and primarily in the iPad, Mac, and AirPods which are all great and do improve rapidly.