Tim Cook's Apple has become a different Apple.
His vision for the company is to further develop it into a luxury brand, pursue enterprise, and retain the wide margins he has established. He is very much a corporate guy, which is good as Apple has become a very big corporation and needs that sort of a CEO, but it is bad because he is not a tech guy, nor a visionary.
I don't care much for luxury or fashion, but if that's what Apple wants to be, fine.
I don't care much if the latest CPU generation isn't immediately available in Macs, as development has slowed to a trickle and performance gains aren't all that significant.
I don't care much if Apple decides to focus on iDevices, for the same reason. PC's are a mature product/technology, and don't need the same attention and development.
But I hate that Apple sticks 5400rpm HDD's in base iMacs and Minis, they should have SSD's standard (or at the very least 7200rpm HDD's).
I hate how they cripple base model iPhones with 16GB, that should be 32GB in this day and age.
I hate how they have increased the price for keyboards and pointing devices. $99 for a keyboard?!? And $129 for a trackpad?!?
That is just wrong. I get the whole luxury thing, but I think they are on the wrong track with that. Apple has never been cheap, but it was never bad value. The cost of their products could always be explained. That is not the case now. They are simply pricing stuff higher because they can.
That is going to come back and hurt them. It always does. When sales decline, reducing prices will make them look cheap, which will hurt the luxury image. Then they will have pissed off longtime customers, and lose the interest of the luxury/fashion conscious.
Apple has always been a Quality brand. Not a Luxury brand. There's a difference, and I think pursuing the latter is not the right direction for them.