I'll have to disagree with this last sentence. Apple's profits from Mac product lines are not low per se. Most computer companies would be more than happy having those numbers on a such stable pattern year over year. The fact that iPhones occupy so much space on the revenues pie is expected, but in no way means that Macs are kept alive because of it.
In other words, if you deduct the iPhone part from Apple, you'll be left with a very (possibly the most) successful computer company.
Under this scope, I believe the iPhone is keep hurting Mac's evolution for some years now.
My post was in response to a post about innovation. Innovation is a future looking endeavour. If we look into the future, a device like the Mac is an extremely niche product. Not at all a product that suits a company like Apple which is about making products that have mass consumer adoption.
If today's Apple was under pressure, I would argue it would abandon the Mac for that reason. Similar to how IBM abandoned the Thinkpad by spinning it off when it was still an attractive business (just like the current Mac business).
So when Mac lovers look at the other "iToys" with hatred and think: if you didn't exist, Apple would focus more on my beloved Mac. I would argue if it wasn't for those iToys, Apple would be this tiny company slowly going out of business.
[doublepost=1461764666][/doublepost]
This reasoning implies Apple would never buy beats, or Apple should cease the watch production (it biggest loser, far beyond the iPad ).
What happens,is the iPhone its not only the smartphone, is it ecosystem, to be an iPhone you need an Mac to build its apps, an iTunes store to purchase apps and other stuff not always profitable, also some times you need to subsidize some stuff in order to keep iPhone sales up.
Apple didn't invest on the Mac line with the same interest as they did on iPhone,now it's time to pay the price.
My point was not about size of revenues. I specifically talked about current and potential market size. The potential market size of Beats (streaming music plus as a service to support iPhone) and Apple Watch (both as a device and as an accessory) have great potential (albeit currently small). The Mac on the other hand has a future where the market is only shrinking (won't disappear, but it is shrinking). If I was a manager and my goal was to increase profit, I would put resources in places still with market potential.
And what price is that exactly they are paying? What makes you think the market wants innovation on the desktop OS? Microsoft tried to do it with Windows 8 and got completely smashed.
I don't see any evidence in the market of demand for innovation on the the desktop OS beyond something that is just OS X but faster and more reliable. And Apple's current focus is pretty much just that. And personally, that's all I want as well. I do my work on the Mac, I do not want Apple doing parallax or whatever the eff on it.
[doublepost=1461764875][/doublepost]
Since the Mac outperformed the ipad in revenue, apple is aware that the mac is still second choice of importance for the users. The ipad is just a nice gadget but not an important must have like a smartphone or a mac that you use for entertainment and for work
This is true. Yet interestingly, Apple has recently put so much effort into trying to make the iPad better. I always wonder what metric or evidence they are seeing that makes them believe the iPad is worth that effort. I think iOS 10 on iPad will be our first hint.