In what way exactly? Apple has nothing to do with what you are describing. That has nothing to do with ordering and shipping. Apple isn't a carrier and cannot provide carrier services. Totally unrelated issues.It matters because it is the overall experience. Being an Apple user, I’m not sure why you didn’t recognize that when I expounded upon the original point made.
Ordering through Apple is the better overall experience, in my experience.
How is USPS delivering your phone, canceled orders, delayed orders better? Better than a ATT employee providing concierge from the store to your house personally handing the phone to you and providing setup if you need it.