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Even if the brick costs $0.50 cents to produce that’s $500,000 in cost if you made 1 million iPhone 12 variants. If you didn’t make 1 million bricks. Now add in labor surely it costs probably $1 to produce. ( if it’s automated then costs is electricity which is the same as labor in terms of cost). Sure won’t break their bank but apples core business is to make money for their shareholders.
They‘re still a capitalistic business set on maximising their profit; that’s pretty much their only job as a business and their obligation towards their stakeholders.
Just like consumers' "core business" or "job" is to save money when obtaining something. Again, the point is that the same type of logic applies.
 
I don't understand why this has to be explained to people like you over and over again. The points have been laid out. Ad nauseam. You don't respond to them, or acknowledge them, you just pick what you want to respond to. There's no point.

Oh I see people like you whining all through this thread thread and other about what you think Apple should do.

I'm just trying to understand why you're expecting a major for-profit corporation to behave differently than exactly what they are, and why you have such an emotional response when those unrealistic expectations aren't met.

Feel free to link to where you've already posted that answer if you don't wish to retype it. I looked but haven't seen that post.
 
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Are any cars using USB-C for CarPlay yet?
All the ones I’ve seen (including my 1 year old car) still use a standard USB

Not as far as I know, though some are to be coming out with Wireless Carplay, and there's a variety of aftermarket double-DIN wireless CarPlay options.

I'd suggest you just use the existing lighting cable you've been using with your car already.
 
I agree that it would’ve been nice for them to include the USB-C brick for a couple generations. I’ve got a million old USB bricks. I don’t need any more of those. But this is the very first device I’ve owned that’s been USB-C. It isn’t ubiquitous quite yet.
 
Wait 'til you buy a $1500 to $2000 washer/dryer set and you find out that the required hoses and vent tubing aren't included... :D:D:D
If that has been pretty much always the practice in general that would be one thing, but if for years that was what was just normally part of the purchase and then was just suddenly removed with a whole new and different connector thrown in that would be something different.
Oh I see people like you whining all through this thread thread and other about what you think Apple should do.

I'm just trying to understand why you're expecting a major for-profit corporation to behave differently than exactly what they are, and why you have such an emotional response when those unrealistic expectations aren't met.
Including something that the company has basically always included before would be unrealistic expectations? Or calling out what has changed and the reasons why the company has went out of their way to say why it was changed don't exactly add up isn't worth bringing up by those who are affected by it in a place that is there to discuss things of that nature? Seems rather odd.
 
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Oh I see people like you whining all through this thread thread and other about what you think Apple should do.

I'm just trying to understand why you're expecting a major for-profit corporation to behave differently than exactly what they are, and why you have such an emotional response when those unrealistic expectations aren't met.

Feel free to link to where you've already posted that answer if you don't wish to retype it. I looked but haven't seen that post.
Your entire argument seems to be that no one should even bother discussing it because no one should be "surprised" by it because "it" was done by a for profit company.

Thanks. Really compelling contribution.
 
Including something that the company has basically always included before would be unrealistic expectations?

Yes. It is unrealistic to expect things not to change, particularly in light of a continually changing world. USBA is ubiquitous and Lighting nearly so among existing Apple product owners.

"Because they've always done so before" is a silly reason to expect a lack of change.

Or calling out what has changed and the reasons why the company has went out of their way to say why it was changed don't exactly add up isn't worth bringing up by those who are affected by it in a place that is there to discuss things of that nature? Seems rather odd.

Companies do things for myriad reasons. Where they can put a positive marketing spin on an action, they will do so.

To be surprised and indignant at such a thing seems extremely naïve.

Or perhaps I'm just a cynical realist who expects for-profit corporations to do this stuff, and thus I'm not surprised and don't get emotional about it. When I make a purchase evaluation I do so on what is offered then and there, and what's in the past is irrelevant.
 
Your entire argument seems to be that no one should even bother discussing it because no one should be "surprised" by it because "it" was done by a for profit company.

Just curious - which other companies do you get upset at when they make a change with a new product and tout it in beneficial marketing?

Sounds very tiring.

Or is Apple somehow "special" to you?
 
I think the volume of people who have pre-ordered, just in the two most active threads on here also suggest that people are fine without a charger being in the box.

Maybe if it bothers people, start a poll to see who has ordered a charger with their new phones.... bet it's a very small number (apart from those upgrading to the MagSafe charger but that is different).

I think you can still order the iPhone 12 but be unhappy with Apple's decision. My decision to order or not to order isn't based on them including a charging brick in the box but I still don't agree with their decision and think its 100% motivated by profit. To me its purely a move to generate additional dollars and has very little to do with anything environmental like they are claiming. Which all of that is fine, I just don't really like the route they are taking in that this is purely motivated by saving the environment. It isn't in my opinion.
 
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USBA is ubiquitous and Lighting nearly so among existing Apple product owners.
And yet with the removal of the power adapter they also decide to change the cable that is included that doesn't work with those older power adapters.
Companies do things for myriad reasons. Where they can put a positive marketing spin on an action, they will do so.

To be surprised and indignant at such a thing seems extremely naïve.

Or perhaps I'm just a cynical realist who expects for-profit corporations to do this stuff, and thus I'm not surprised and don't get emotional about it. When I make a purchase evaluation I do so on what is offered then and there, and what's in the past is irrelevant.
When consumers change what they do in some way companies generally have a whole bunch of meetings, focus panels, presentations, etc. about it all. Seems strange that consumers should somehow not have feelings about changes a company makes, in particular when they are basically at the cost to them, and not discuss them in places that are basically set up for that sort of thing (like online discussion forums).
 
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So you're upset that Apple took away something you don't use, don't need, and would just sit in your bag of unused bricks?

I'm not really following where the indignation comes from here? That their marketing department chose to spin something in a positive manner?

I'm not intending to defend Apple - I just see them behaving like any other big for-profit corporation and am puzzled at people's surprise that a big for-profit corporation behaves like what they are.

I 100% agree with you. This is exactly what they are doing. I also work for an extremely large company and we do marketing spin like this all of the time. Even though I'm in senior management with them I and others at my level and above me still roll our eyes somewhat when marketing chooses to spin something for the good of the world when its really and solely motivated by profit. Apple can't come out and say that's what they are doing so they have to try and spin it positively to the consumer through a "green" initiative.
 
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Why mention the usb-c cable? That’s just Apple being nice so that you can charge from your new MacBook.

All people have a charging brick with usb-a at home. Almost all Apple people have a usb-a to lighting cable at home. And these two things are all you need to charge your iPhone 12.
I don't have MacBook. What percentage of new iPhone buyers will have a MacBook? It is like giving Civic buyer a Tesla charging cable.
 
I agree that it would’ve been nice for them to include the USB-C brick for a couple generations. I’ve got a million old USB bricks. I don’t need any more of those. But this is the very first device I’ve owned that’s been USB-C. It isn’t ubiquitous quite yet.
Absolutely.
 
The 2020 VW Atlas had USB-C and has gone back to USB-A for 2021 models. Apparently USB-C not quite as ubiquitous as the tech world loves to pretend.
My 2020 Tesla has one USB a and one USB c in the front and two USB c in the back. It does not have car play. But it has a built in wireless charging pad.
 
You can get a USB-C charging brick from Amazon for $10. That's assuming you don't have a spare cable and brick laying around after nearly a decade of them being included with every iPhone and iPad. Most people do have something. Those 2 billion charging bricks and cables have to be somewhere and they're not just in the drawers of Apple enthusiasts on MacRumors.

However, people are obviously right that Apple is making more money from this by not including them. That's just a fact no matter how much it might be. It's also a fact that these phones will be a lot greener by not including the bricks and headphones. Something can be two things at once.

I for one am fine with Apple making a little extra money if it means that the equivalent of 450,000 cars worth of emissions are not put into the atmosphere. The world needs to change and companies need to change. The way we save our planet is, in part, by companies figuring out how to profit off of saving the planet.
 
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You can get a USB-C charging brick from Amazon for $10. That's assuming you don't have a spare cable and brick laying around after nearly a decade of them being included with every iPhone and iPad. Most people do have something. Those 2 billion charging bricks and cables have to be somewhere and they're not just in the drawers of Apple enthusiasts on MacRumors.

However, people are obviously right that Apple is making more money from this by not including them. That's just a fact no matter how much it might be. It's also a fact that these phones will be a lot greener by not including the bricks and headphones. Something can be two things at once.

I for one am fine with Apple making a little extra money if it means that the equivalent of 450,000 cars worth of emissions are not put into the atmosphere. The world needs to change and companies need to change. The way we save our planet is, in part, by companies figuring out how to profit off of saving the planet.
If they were less green on money and more green on Earth, they would offer trade in /buy back of old bricks.
 
However, people are obviously right that Apple is making more money from this by not including them. That's just a fact no matter how much it might be. It's also a fact that these phones will be a lot greener by not including the bricks and headphones. Something can be two things at once.
And can be even three things too in respect that while Apple were the ones who decided to it and while they will not only be saving money but also making extra money from the move they essentially having the consumers take on the cost of their decision that not only they don't really have to carry any burden for but actually profit from.
 
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And can be even three things too in respect that while Apple were the ones who decided to it and while they will not only be saving money but also making extra money from the move they essentially having the consumers take on the cost of their decision that not only they don't really have to carry any burden for but actually profit from.

Are you just rewording what I said? Because that's just a different way of saying the same thing.

If they were less green on money and more green on Earth, they would offer trade in /buy back of old bricks.

That's kind of irrelevant when the whole point is to continue using the ones that everyone has.
 
I don't have MacBook. What percentage of new iPhone buyers will have a MacBook? It is like giving Civic buyer a Tesla charging cable.
Then don’t use that cable?
I’m you still have a charging brick with usb-a, and a usb-a to lighting cable. THIS IS ALL YOU NEED.
 
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