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Nowadays, with modern prices even 16GB RAM and 512GB storage should not be a thing anymore. 32GB and 1TB should be the base.

On smartphones, 256GB should be the base storage and 120Hz screen should be the default.
They are generous with some base specs. My Apple Watch has 32GB storage and it's almost certainly going to be 75% empty for its entire life!
 
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Apples margins are insane! There is no reason to think they can’t cut the price 20% and still make more than any other OEM. It’s sickening.

Further penetration into the PC market is only hampered by their own arrogance and greed.

I have no doubt that that Apple carefully calculates the balance between the number of units sold and the maximum price they can charge. It's quite possible that reducing the price would by x% would not result in a >x% increase in unit sales, and so would not increase profits.

There are plenty of people who wouldn't buy a Mac even if it were a 10% cheaper, because they either prefer Windows, or feel that it is still too expensive.
 
Not good enough. Lunar Lake is only $60 to upgrade from 16GB to 32GB RAM and includes 1TB SSD. Intel is going to eat Apple's lunch.
That's why I've built a pc to offload memory intensive tasks for the price of upgrading a macbook to my needs, and essentially relegated my macbook to a thick client. And Apple not only loses the margin on upgrades, but I also won't upgrade my macbook until the battery degradation makes it unusable. Switching away from icloud drive and costing them services revenue is just the cherry on the cake. But the margins stay high, so Tim is happy.
 
At single-core, Lunar Lake is closest to the M2, not M3. At multi-core, yeah, it gets closer to the M3. But that comes with the asterisk of higher power draw.
What I meant was that they tested it againt M3, M3 won the perf while having 8GB RAM vs Lunar lake Asus Zenbook having 32. But the battery life was pretty same on both.
 
Well he is hiding the SN for a reason.

This happened a lot to me when I worked for Apple’s largest reseller in Europe. Had many devices before they were even announced. It’s just not allowed to speak about it/show them prior to official launch.

If he has them the announcement will be tomorrow European time. Cheers.
 
We'll see about battery life. As for performance, the 256V is roughly at the level of an M2 Pro, (faster on multi-core, but slower on single-core); the M4 will handily beat it.
Enjoy your faster single core speed when you start swapping. Even back then when my only apple product was an ipod shuffle, the most annoying thing about Apple and some of their users was their fetishism of CPU benchmarks. And since then raw processing power just became even less important.
 
Enjoy your faster single core speed when you start swapping.

I have 32 GiB RAM. It doesn't usually swap that much, though I wouldn't mind even more RAM. (But not enough to upgrade to the Max.)

Even back then when my only apple product was an ipod shuffle, the most annoying thing about Apple and some of their users was their fetishism of CPU benchmarks.

I mean, this is literally a thread about the M4. Of course CPU benchmarks will be discussed.

 
Enjoy your faster single core speed when you start swapping. Even back then when my only apple product was an ipod shuffle, the most annoying thing about Apple and some of their users was their fetishism of CPU benchmarks. And since then raw processing power just became even less important.
lol that’s not remotely what Apple users are known for. That’s the Intel/AMD/Gamer crowd you’re talking about. 😂
 
Apple sells less but makes more money per unit.
As a shareholder, I care about earnings per share, not margins. There's an optimal margin somewhere, which would generate the highest EPS. And hardware sales are not isolated, higher volume will lead to higher services revenues, which are important, even according to Tim.
 
I have 32 GiB RAM. It doesn't usually swap that much, though I wouldn't mind even more RAM. (But not enough to upgrade to the Max.)
Exactly my point.
I mean, this is literally a thread about the M4. Of course CPU benchmarks will be discussed.
Wrong, it is a thread about a macbook pro equipped with m4. A laptop is much more than the cpu. If it weren't you couldn't justify the higher price of the mac compared to an intel on performance alone.
 
And hardware sales are not isolated, higher volume will lead to higher services revenues, which are important, even according to Tim.

This is true, but I don't see a scenario where lower price tags will suddenly make Macs fly off the shelves more than they already do. They're currently at 8.1% worldwide / 10.0% US market share, behind only Lenovo, HP, and Dell. The Mac is already in a better shape than it's ever been.
 
Exactly my point.

I don't understand your point at all. I was comparing Apple's, Intel's, and Qualcomm's CPU speeds; you brought up swap for some reason I don't follow.

Wrong, it is a thread about a macbook pro equipped with m4. A laptop is much more than the cpu.

Thanks for telling me; I otherwise wouldn't have known!

If it weren't you couldn't justify the higher price of the mac compared to an intel on performance alone.

OK, if you want to have a conversation about Macs being too expensive, enjoy; I kind of got bored of those all the way back in the 1990s.
 
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I think Apple set the bar really high with the M1 chips, everything after doesn't make me want to upgrade. I've got the 14" M1pro 16gb and it's never skipped a beat.

Granted my workflow isn't that taxing, Illustrator & Photoshop with come light rendering in Blender and a bit of After Effects & Premier but nothing has really crippled it. There have been a few times where PS or Blender have maxxed out the RAM but mostly that was down to me not optimising the files properly.
 
lol that’s not remotely what Apple users are known for. That’s the Intel/AMD/Gamer crowd you’re talking about. 😂
A pure chipmaker of course will talk about benchmarks, d'uh. And the majority of gamers use desktops, so irrelevant here. And Apple even did it in the Intel chip era, with Apple Silicon at least it's more understandable.
 
Apple silicon is already fantastic on mobiles, so it is not easy to improve it. All improvements will be incremental, in speed, number of ports, RAM and maybe display quality. The base SSD for pro line will be 512 so no changes there. So don't expect anything revolutionary, but a steady evolutionary progress.
 
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Nowadays, with modern prices even 16GB RAM and 512GB storage should not be a thing anymore. 32GB and 1TB should be the base.

On smartphones, 256GB should be the base storage and 120Hz screen should be the default.
These are indeed compelling arguments.
 
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