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jrswizzle

macrumors 603
Aug 23, 2012
6,107
129
McKinney, TX
I know they just tore apart the new iMac and it was identical to last year's model. Only thing they did was put a 5k screen in. I have seen this over the years. Apple doesn't make drastic changes every year or even every other year. That is what I am referring to.

"Only put a 5K screen in it".....

Uhh....so that doesn't count as a semi-major accomplishment? I mean, I suppose given all the other 5K all-in-ones out there its not really a.....oh, wait.

They developed a brand new chip to push the pixels and likely did some additional work to the display apparatus itself.

The MBA internals were completely reworked a year or two ago.

Apple designs its own mobile chips each year. Add on a second A8X this year.

They've always been at the forefront of display technology (not the display itself, rather the entire apparatus) - this year adapting their laminating process to the iPad Air 2.

That R&D department does a crap ton of stuff. Most of it not realized by the general public because its all under-the-hood stuff. The nuts and bolts get very little attention compared to the sizzle.

----------

Yes everyone pays costs over and above bill of materials

Regardless it leaves a bad taste in my mouth that iPhone often times is lower bom and higher or equivalent cost. Ye olde apple tax

Comparing BOM to BOM doesn't even tell you the whole story though.....

If I'm company A and I buy 10 million chip wafers for my order, I'd likely get those wafers at a cheaper cost than Company B who only needs 2 million.

So when comparing BOMs, one must also take into account the sheer volume Apple moves and the affect volume discount pricing likely has on the overall BOM.

Just reiterating what has already been said - there's a lot more to this than just a BOM. If you calculated profit margin off the BOM itself, you'd be somewhere in the neighborhood of 65-70%. Yet Apple reports profits FAR lower than that (usually somewhere near 30-40%).

Wonder where all that money goes.....

----------

Quick question - is Android L officially out yet?
 

TechGod

macrumors 68040
Feb 25, 2014
3,275
1,129
New Zealand
"Only put a 5K screen in it".....

Uhh....so that doesn't count as a semi-major accomplishment? I mean, I suppose given all the other 5K all-in-ones out there its not really a.....oh, wait.

They developed a brand new chip to push the pixels and likely did some additional work to the display apparatus itself.

The MBA internals were completely reworked a year or two ago.

Apple designs its own mobile chips each year. Add on a second A8X this year.

They've always been at the forefront of display technology (not the display itself, rather the entire apparatus) - this year adapting their laminating process to the iPad Air 2.

That R&D department does a crap ton of stuff. Most of it not realized by the general public because its all under-the-hood stuff. The nuts and bolts get very little attention compared to the sizzle.

----------



Comparing BOM to BOM doesn't even tell you the whole story though.....

If I'm company A and I buy 10 million chip wafers for my order, I'd likely get those wafers at a cheaper cost than Company B who only needs 2 million.

So when comparing BOMs, one must also take into account the sheer volume Apple moves and the affect volume discount pricing likely has on the overall BOM.

Just reiterating what has already been said - there's a lot more to this than just a BOM. If you calculated profit margin off the BOM itself, you'd be somewhere in the neighborhood of 65-70%. Yet Apple reports profits FAR lower than that (usually somewhere near 30-40%).

Wonder where all that money goes.....

----------

Quick question - is Android L officially out yet?

Thank you. Exactly this. Other companies just recycle chips, e.g most major flagships are using SnapDragons. Did any of them spend money designing it? no. Apple does.
 

jrswizzle

macrumors 603
Aug 23, 2012
6,107
129
McKinney, TX
Thank you. Exactly this. Other companies just recycle chips, e.g most major flagships are using SnapDragons. Did any of them spend money designing it? no. Apple does.

Not to mention those Apple designed dual core chips usually run circles around the quad core chips of the competition.
 

Kissaragi

macrumors 68020
Nov 16, 2006
2,340
370
I do wonder if anyone would actually choose the modified versions of android the manufacturers push on us rather than stock if we had a choice. Does anyone actually like touchwiz?

Seems like they could all save a fortune in dev costs by just sticking the stock android on everything and include apps with whatever added features they want.

Glad to hear Android L is nearing iOS smoothness.
 

fredaroony

macrumors 6502a
Aug 1, 2011
670
0
I do wonder if anyone would actually choose the modified versions of android the manufacturers push on us rather than stock if we had a choice. Does anyone actually like touchwiz?

Seems like they could all save a fortune in dev costs by just sticking the stock android on everything and include apps with whatever added features they want.

Glad to hear Android L is nearing iOS smoothness.

I'm not a fan of Touchwiz at all. I'm quite happy with my Moto X and just waiting for the 2014 version to be released here.
 

Lloydbm41

Suspended
Oct 17, 2013
4,019
1,456
Central California
Not to mention those Apple designed dual core chips usually run circles around the quad core chips of the competition.

Single core performance vs multicore performance. Unless you only use apps that don't multi thread (which aren't many outside of the Apple app store), your statement doesn't mean much. The benchmarks that have real world significance are multicore benchmarks and the iPhone is far from being the best.
But really, when we are talking thousandths of milliseconds in benchmark times, it doesn't really matter, does it?

----------

Thank you. Exactly this. Other companies just recycle chips, e.g most major flagships are using SnapDragons. Did any of them spend money designing it? no. Apple does.

Exynos
 

jrswizzle

macrumors 603
Aug 23, 2012
6,107
129
McKinney, TX
Single core performance vs multicore performance. Unless you only use apps that don't multi thread (which aren't many outside of the Apple app store), your statement doesn't mean much. The benchmarks that have real world significance are multicore benchmarks and the iPhone is far from being the best.
But really, when we are talking thousandths of milliseconds in benchmark times, it doesn't really matter, does it?

----------



Exynos

It isn't FAR from being the best, at all.

As far as I know, the Note 4 is the only smartphone to best it.

Though this makes sense as each smartphone released is the best until the next smartphone is released - in terms of benchmarks.

Single core or multi core. Apple does some amazing things with seemingly inferior specs.
 

TechGod

macrumors 68040
Feb 25, 2014
3,275
1,129
New Zealand
Single core performance vs multicore performance. Unless you only use apps that don't multi thread (which aren't many outside of the Apple app store), your statement doesn't mean much. The benchmarks that have real world significance are multicore benchmarks and the iPhone is far from being the best.
But really, when we are talking thousandths of milliseconds in benchmark times, it doesn't really matter, does it?

----------



Exynos

Did you know Exynos was just rebranded ARM chips until the Note 4? The Note 4, also is pretty expensive.

Same price as a iPhone 6+ here.

----------

Single core performance vs multicore performance. Unless you only use apps that don't multi thread (which aren't many outside of the Apple app store), your statement doesn't mean much. The benchmarks that have real world significance are multicore benchmarks and the iPhone is far from being the best.
But really, when we are talking thousandths of milliseconds in benchmark times, it doesn't really matter, does it?

----------



Exynos

Umm what are you on? In many tests, it's shown only the Tegra K1 bests it.
 

I7guy

macrumors Nehalem
Nov 30, 2013
35,162
25,283
Gotta be in it to win it
Single core performance vs multicore performance. Unless you only use apps that don't multi thread (which aren't many outside of the Apple app store), your statement doesn't mean much. The benchmarks that have real world significance are multicore benchmarks and the iPhone is far from being the best.
But really, when we are talking thousandths of milliseconds in benchmark times, it doesn't really matter, does it?

----------



Exynos

Based on your comments the benchmarking is irrelevant, which makes the entire "spec" war urrelevant. The phone has to run fast enough for YOU.

Unlike cara, which I do buy based on specs I do not care about the specs for.a phone. It just needs to work.
 

Lloydbm41

Suspended
Oct 17, 2013
4,019
1,456
Central California
Umm what are you on? In many tests, it's shown only the Tegra K1 bests it.

Basic math. Again, single core (no multithreading) vs multicore (multiple cores share the workload and how most phones are running these days) benchmarks.

It isn't hard to look up the differences. Apple has always been great at single core benchmarks. Multicore benchmarks though... Not so much.

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Based on your comments the benchmarking is irrelevant, which makes the entire "spec" war urrelevant. The phone has to run fast enough for YOU.

Unlike cara, which I do buy based on specs I do not care about the specs for.a phone. It just needs to work.

Benchmarks are irrelevant to 99% of the people that buy phones. The other 1% are geeks that love benchmarks. But benchmarks don't mean crap if the phone doesn't run well to the average consumer, now do they?
 

TechGod

macrumors 68040
Feb 25, 2014
3,275
1,129
New Zealand
Basic math. Again, single core (no multithreading) vs multicore (multiple cores share the workload and how most phones are running these days) benchmarks.

It isn't hard to look up the differences. Apple has always been great at single core benchmarks. Multicore benchmarks though... Not so much.

----------



Benchmarks are irrelevant to 99% of the people that buy phones. The other 1% are geeks that love benchmarks. But benchmarks don't mean crap if the phone doesn't run well to the average consumer, now do they?

http://www.anandtech.com/show/8554/the-iphone-6-review/5
 

srkmish

macrumors regular
Feb 10, 2013
216
0
I am on android 4.4 on my spice android one( low end stock android phone in India) and its really a wonder how far android has come. its ultra smooth almost as smooth as my iPad mini. that too on very modest hardware
 

I7guy

macrumors Nehalem
Nov 30, 2013
35,162
25,283
Gotta be in it to win it
Basic math. Again, single core (no multithreading) vs multicore (multiple cores share the workload and how most phones are running these days) benchmarks.

It isn't hard to look up the differences. Apple has always been great at single core benchmarks. Multicore benchmarks though... Not so much.

----------



Benchmarks are irrelevant to 99% of the people that buy phones. The other 1% are geeks that love benchmarks. But benchmarks don't mean crap if the phone doesn't run well to the average consumer, now do they?

Agreed seems the iPhone holds its own. So let's talk about the phones in the bottom of the list.
 

mib1800

Suspended
Sep 16, 2012
2,859
1,250
You can best everyone in benchmark but this can't compensate skimping on ram like ip6 and making the phone reload tabs/apps all the time. In terms of performance that matters ip6 is worse than a lot of phones.
 

Lloydbm41

Suspended
Oct 17, 2013
4,019
1,456
Central California
Now this is what I am looking to see. This gives us both single and multi-core ratings and the iPad 2 looks pretty amazing. Hopefully, now that it has 2gb of RAM and I look at another webpage and then come back to this one, it won't reload my data (or in many cases, lose all the info I had typed!)

It will be interesting to see the Nexus 9 vs iPad Air 2! I think I have dropped the Mini 3 off my radar, since it is still using the A7 chip.

10856-3292-iPadAir2vsAndroid-l.png
 

torana355

macrumors 68040
Dec 8, 2009
3,633
2,734
Sydney, Australia
Yeah im looking forward to getting Lollypop on my Nexus 5. I don't even feel the need to upgrade the phone itself as it still performs great by todays standards.
 
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