even longer hours? [emphasis added]
In the coming weeks, Apple will be making significant enhancements and changes to its AppleCare support service, according to sources. Planned to go live as soon as Monday, August 12th is 24 hours a day, 7 days a week AppleCare support via online chat. Sources did warn that August 12th is a target date that could be pushed back.
Users who have support questions and issues at anytime of the day will now be able to have their concerns answered. Apple tested such a service over eight years ago, but next weeks scheduled rollout appears to be a major event for AppleCare that will go beyond just a pilot phase.
The 24/7 chat support will likely be applicable for both Mac and iOS Device users. As Apples iPad and iPhone hardware competition increases from companies such as Samsung, Apple will need to utilize its unique customer support prowess as a differentiating factor in the marketplace. 24/7 chat support via an easy-to-understand medium could assist in this.
If the 24/7 web chat support offering is successful, a similar program for phone support could be considered for the future.
link:
http://9to5mac.com/2013/08/07/applecare-chat-support-to-soon-go-247-new-ios-like-web-support-interface-coming/
If I could sit here overnight and have text chats with the random stoners and insomniacs who would be seeking support, I might hate my job a lot less than I hate it now. Rather than listening to my manager tell me that he didn't think my empathy statement had enough feeling behind it, I could simply copy and paste whatever moronic gibberish Apple decided to provide, then tell my boss to check the box and move along. I still wouldn't like my job, but I'd dislike it a lot less.