I listen to every investor call and know the financials very well. You also see how well the current strategy is working? They don't have any financial problems.
Apple isn't going to sell cheap iPhones just to get share. That's the Android strategy.
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Apple Discontinues iPhone SE, iPhone 6s and iPhone X
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Apple isn't going to sell cheap iPhones just to get share. That's the Android strategy.
Well this is just great. In an absolute BullS(*I& sarcasm lost all hope in this company sort of way
Bought my mother an SE last September and she’s happy with it. Sad to see it go, but $449 for the 7 isn’t bad at all now. I have a 7 and have no plans to upgrade unless I snag an X for cheap now that Apple is discontinuing it. I looked it up and my 7 in 2016 was $649 starting; insane to see $999 as a baseline but here we are.
Not what I said. Apple has a problem in India, that does not mean that Apple will perish and die but it does mean that Apple has a problem in India... and China, that’s why it’s adressed at every call.
Wow, what a shame. £749 for an XR is insanely expensive and even the XS is too big.
Ah well, given my ongoing disappointment with the Macbook Pro and the rave reviews the Pixel is getting (not least the bloat free experience) I'm sort of relieved. Couldn't have imagined switching to Android a couple of years ago but it's time now.
So long SE, you were great. Apple if you make a new SE with a small factor and no bezels let me know! I will be Apple free at this rate.
Ah well, given my ongoing disappointment with the Macbook Pro and the rave reviews the Pixel is getting (not least the bloat free experience) I'm sort of relieved. Couldn't have imagined switching to Android a couple of years ago but it's time now.
So long SE, you were great. Apple if you make a new SE with a small factor and no bezels let me know! I will be Apple free at this rate.
The Samsung commercials are going to be brutal. And deserved.
You don't know the numbers if you think Apple has a China problem. China is fantastic for Apple and is one of the reasons for the share rise. China just grew at 20% y/y and is closing in on Europe as their second largest geographic segment.
Their strategy in India appears like they'll wait for India to develop like China. Once people rise economically, they'll buy Apple products. It's an aspirational brand.
The funny thing is it doesn't matter and Tim knows this. (Almost) every person on here complaining will eventually buy a larger iPhone anyhow. Why spend millions on engineering a new device for a small and price sensitive market like the old SE when people will eventually buy a phone that you have already paid for development costs on? Yes Cook is greedy, but he knows how to make money and leverage the iPhone brand for all it's worth. Give the man a raise!
I just bought two new iPhone SE’s. They’re $139 on Walmart.com and others...
Does Apple really want to be in India, China Brazil etc?
I mean, profits for a $1299 Max Xsexex surely are larger than the sale of 3 iPhone SEs?
Consider we're done with the 4 inch design. Then, what's left? A 4.7 inch phone with the processor immediately superior to the A9 in the SE. What would that be???
That's the iPhone 7. Selling for $100 more than the SE. The only issue is that it doesn't say "flashy" and "new!!!" on the cover. Would you feel better if they painted the 7 in turquoise and said "new iPhone SE"?
The incremental update for the Xs and the new Xs Max were as expected. But changing the name to Max from Plus seems like a naming change only for the sake of change. "Plus" was a well accepted term that everyone understood.
The pricing...when analysts predicted a starting price of 800-900, my first thought was "no way Apple is going to charge less if consumers have already shown they're willing to pay $1000" That prediction made no sense at all. I wish it would have been true though...nuts.
The Xr seems like genuinely nice new option, although still too large for my taste. I wish there was a smaller Xr, but of course that would seriously cannibalize sales of the Xs. The Xr size and price is actually quite brilliantly positioned to lure Android users to the Apple world. The Xr naming.....again seems like unnecessary change. Sticking with c would have been more consistent, and consumers were used to the positioning of the c model.
The pricing...when analysts predicted a starting price of 800-900, my first thought was "no way Apple is going to charge less if consumers have already shown they're willing to pay $1000" That prediction made no sense at all. I wish it would have been true though...nuts.
The Xr seems like genuinely nice new option, although still too large for my taste. I wish there was a smaller Xr, but of course that would seriously cannibalize sales of the Xs. The Xr size and price is actually quite brilliantly positioned to lure Android users to the Apple world. The Xr naming.....again seems like unnecessary change. Sticking with c would have been more consistent, and consumers were used to the positioning of the c model.
So what? it's 4 years old and niche. Also, that's not the price in India.
It's ~$250 in India and that's still way high for the average Indian.
I’ll wait another year Apple to finally eliminate the crappy Lightning port. I’m hoping for eithe a connectorless design or full adoption of USB-C. I do like the new watch, however and will be ordering one before Thanksgiving. The cardio finctionality alone was enough to win me over from my Series 2, just as water resistance was enough to buy it. The new phone line up just doesn’t have enough punch to get me to abandon my still working iPhone 6s. Getting rid of lightning would have been sufficient to get to buy an Xs model but, alas, Apple still doesn’t know to listen to their customer base.
Actually I don't care what it costs. I want the SE form factor, or close to it. Could it be a little bigger, sure, a quarter inch width or height would not make any difference. Could it be bezel-less, sure that would be great. Does it need 6 or 8 cores, nope. Could it be a little thicker, sure. Does it need square edges so it stays where you put it and sits on edge, yep. Does it need the latest radios, yep. Seems simple, but you don't need a keynote to introduce it and its not bling, so its not Apple. Too bad.
I have been an Apple customer since the 1990's...discontinuing the SE makes absolutely no sense...the form factor has a loyal following in NA etc and Apple needs a budget phone for emerging markets (like India) to be remotely competitive in the long term.
I bought my SE the day they were released...if there isn't a new form factor version of this phone by the time its needs replacing (in the next year) Apple will lose me as a cell phone customer...and once one foot is out the door they may lose me as a computer customer as well.
I bought my SE the day they were released...if there isn't a new form factor version of this phone by the time its needs replacing (in the next year) Apple will lose me as a cell phone customer...and once one foot is out the door they may lose me as a computer customer as well.
Considering how they touted iOS 12's backward compatibility with the iPhone 5s, I'm surprised and disappointed that the SE has been killed. It still is my favorite iPhone.
My mother has just bought an 8 Plus (against my advice) and I’m sure she would have bought this Xr in a heartbeat, and she would never pay the X price. It’s a score for Apple.
Then it’s sort of an India problem and not an Apple problem.
What sort of compromise they would need to reach to sell a sub $250 phone that’s not complete S—t?
Hope they eventually do an X styled SE. I still love my 4”, and with the screen extended all the way to the edges without a home button, it would be a gem. The SE announcements never occurred at the same time as the flagships anyway, so hopefully once the S R dust settles we see something. Otherwise iPhone7 it is I suppose.
So you have no intelligent comeback for me pointing out all the crybabies whining about the loss of the SE even though the SE is not selling in numbers to make it worthwhile keeping. The market has spoken and people mostly want bigger phones.
100%!
Totally.
Their laptops continue to become needlessly thin and light, while their phones continue to grow in size.
That's what I'm trying to explain to folks. Apple isn't going to give phones away to get share or sell sub $150 phones (which is the price of the avg phone in India). China was a growth engine for Apple, but they've risen economically in a major way...India is still trying to do that.
I thank God that I purchased a new SE last week to replace my broken iPhone 6. I had a feeling the SE would be discontinued—it was hard enough for T-Mobile to find one in stock in any of their stores. I love the SE form factor and got sick and tired of slippery edges—which is how I dropped my 6 in the first place. RIP iPhone SE
XS still has 3D Touch.
In addition to the better camera, smarter image processing, improved sound and gold color option you mentioned, the XS also now has a 512GB option, is IP68 water resistant (2 meters for 1/2 hour), has Dual SIM capability, faster FaceID, faster wireless charging, faster CPU, GPU and the machine learning neural engine co-processor goes from 2-core/600 billion operations per second to 8-core/5 trillion ops/sec. Also stronger glass, better battery life, more frequency bands (including T-Mobile's 600 MHz LTE Band 71), a faster radio (gigabit downloads) and stereo video recording via 4 microphones. The XS also supports background NFC tag reading for whatever that’s worth.
Same price as last year so that seems like a decent “S year” upgrade to me.
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So does this make the XR somewhat better than the X from last year ( besides the OLED vs LCD and Dual cameras?
So if anyone is in the market for an iPhone X they'll just go ahead and get a better phone in the XR, no need to buy a X?
So if anyone is in the market for an iPhone X they'll just go ahead and get a better phone in the XR, no need to buy a X?