iPad Pro Apple has given up on the iPad

[Ghost31]

Hmm I went back and re-listened to the original iPad keynote, and unless the video I watched didn’t include that part (even though the video was over an hour long), that phrase wasn’t said. They only introduced it as an “in between” device. The closest to that phrase I heard was that they want it in as many people’s hands as possible. I’ve heard people call iPad the “future of computing” many times over the years, but strangely I don't recall ever hearing that from Apple directly, I realized. And I’m pretty sure I’ve seen and heard all the marketing for the iPad. So while I’m sure it’s very possible Apple said it at some point, I’m very curious to know when it was and in what context (and why I don’t recall it).
Not your responsibility to find the quote for me of course. But if anyone here remembers it off hand, I’d appreciate a link or reference.

Quick google search. Found this.

Edit: of coarse right before I post this someone else makes a better post lol there ya go

 

[playtech1]

Eight years ago Apple may have believed that the iPad could be the future of computing. I mean, they would have loved it to be - that App Store revenue would be wild if it displaced computers and none of the competition was close to putting out a true competitor.

But I was looking back over Apple's revenue share by product category and iPad was about 20% of Apple revenue in 2012. 10 years later in 2022 it's about 8%. In 10 years will it be closer to 4% or 16%? I just don't see it being the higher number based on how things have gone to date.

I sometimes feel like the big tech companies have surprisingly little bandwidth to improve existing products. Apple's now looking at AR/VR as 'the future of computing' having already given wearables a go in that role with the Apple Watch (another product that I see hitting a development dead end in a few years). I bet the iPad team is among the least prestigious at Apple to work in right now.

My prediction is we get one more iPad iteration on the 2018 design, then a slightly tweaked design to accommodate OLED and that will be it in terms of major changes through to 2030.

 

[Ghost31]

Eight years ago Apple may have believed that the iPad could be the future of computing. I mean, they would have loved it to be - that App Store revenue would be wild if it displaced computers and none of the competition was close to putting out a true competitor.

But I was looking back over Apple's revenue share by product category and iPad was about 20% of Apple revenue in 2012. 10 years later in 2022 it's about 8%. In 10 years will it be closer to 4% or 16%? I just don't see it being the higher number based on how things have gone to date.

I sometimes feel like the big tech companies have surprisingly little bandwidth to improve existing products. Apple's now looking at AR/VR as 'the future of computing' having already given wearables a go in that role with the Apple Watch (another product that I see hitting a development dead end in a few years). I bet the iPad team is among the least prestigious at Apple to work in right now.

My prediction is we get one more iPad iteration on the 2018 design, then a slightly tweaked design to accommodate OLED and that will be it in terms of major changes through to 2030.

There an industry decline across pretty much every company

Gartner Says Worldwide PC Shipments Declined 30% in First Quarter of 2023

Worldwide PC shipments totaled 55.2 million units in the first quarter of 2023, a 30% decrease from the first quarter of 2022, according to preliminary results by Gartner, Inc.

www.gartner.com

if ipad sells less, its not indicative of people not wanting it or ipad not having a place in the market. It’s simply market saturation and the fact that the updates have been pretty weak the past couple years. I mean damn. The last update was just an m2 chip and Apple Pencil hover wasnt it? And even die hard 2018 iPad Pro users have commented on this very forum “still not enough of an upgrade to get me to want a new one when my current one works fine”. These devices last forever. Same with cars. People are keeping them longer than ever before as well.

now an ipad 14 inch with a new screen and a “ipad PRO os”? That might tickle everyone’s fancy

 

[jdb8167]

if ipad sells less, its not indicative of people not wanting it or ipad not having a place in the market. It’s simply market saturation and the fact that the updates have been pretty weak the past couple years.

Or if people are like me, they will stop buying the very expensive iPad Pro and stick with the cheaper iPads. Unless you are an artist that uses the Apple Pencil and a high-end drawing app on the iPad, what can you do with an iPad Pro that can't be done with the base iPad? I bought my last iPad Pro in 2020 (A12Z). Unless some major change happens with iPadOS, I'll be sticking with my iPad mini as a web browser and ebook reader. The M2 MacBook Air takes care of the rest.

So for me, instead of an iPad Pro M2 1 TB and with a Magic Keyboard for $1699 I'm buying a $799 iPad mini. So Apple is getting 53% less money from me than they would if they would just stop being so stubborn on opening up iPadOS. But as it stands, I can't see the point of the iPad Pro any more for how I can use the currently limited iPadOS.

 

[Ghost31]

Yeah, because you looking at it from the mindset of “hey it’s been 8 years waiting for Final Cut Pro.” But I think they started the process when M1 was introduced on the iPad back in 2021 since it’s only for those models.

I’m curious these features that’s missing… have you tried the DaVinci app? Because I’ve been a LumaFusion user for the most part (bought it years ago), downloaded DaVinci… haven’t really took a deep dive into it.

Many. Just…so many. You can’t even do a voiceover recording into your timeline. You cant even stabilize your footage. The keyframing is broken. i watched a ton of tutorials trying to see if maybe there’s something im missing? Maybe the feature is there and i just don’t see it. Nope. I’ve watched hours of reviews and videos about Final Cut for ipad and theyre mostly complaints like mine. Here’s a good example of them comparing it with the Mac on basics

i tried da vinci. THAT was an impressive launch. it was pretty much 1:1 with their desktop counterpart and i love them for it. the color grading tools are amazing and we didnt have to wait for years and years to be able to edit on external drives. I think I’m mainly a luma fusion kinda guy. It’s intuitive and they’ve built out so many great features over the years. just looking at their latest release with multicam and they even use apple’s own voice isolation technology, i cant NOT be impressed. Check this one out

 

[Ludatyk]

Many. Just…so many. You can’t even do a voiceover recording into your timeline. You cant even stabilize your footage. The keyframing is broken. i watched a ton of tutorials trying to see if maybe there’s something im missing? Maybe the feature is there and i just don’t see it. Nope. I’ve watched hours of reviews and videos about Final Cut for ipad and theyre mostly complaints like mine. Here’s a good example of them comparing it with the Mac on basics

I don't care to watch MaxTech channel anymore because they have an agenda when it comes to coverage of products (imo).

With me, I tend to focus on what I can do with the app and go from there. And come to the understanding that whatever is missing will be added down the line especially with an app tied to a subscription.

i tried da vinci. THAT was an impressive launch. it was pretty much 1:1 with their desktop counterpart and i love them for it. the color grading tools are amazing and we didnt have to wait for years and years to be able to edit on external drives. I think I’m mainly a luma fusion kinda guy. It’s intuitive and they’ve built out so many great features over the years. just looking at their latest release with multicam and they even use apple’s own voice isolation technology, i cant NOT be impressed. Check this one out

Oh, so you paid for the in app purchase with DaVinci? Yeah, I'm a fan of LumaFusion.. I think without them iPad users would of been in a crisis.

 

[cupcakes2000]

I can complain as much as i damn well please. Sucks. Sucks suckkssssssss. Like that? I was incredibly hyped for Final Cut for ipad to the point i was having to defend the subscription pricing on here under the framing “if its a pro app, its worth it. I dont even care”. I bought a brand new m2 iPad Pro 12.9 on the DAY of launch a few days ago. I’ve waited for Final Cut for ipad for at minimum 8 years.

Only to find even the most basic features even free iMovie has, this doesnt. Top of that, crashing, laggy timeline, terrible color grading, NO voiceover function? REALLY? Terrible keyframing. I could go on. I dont like to complain. But my god dude. A decade of waiting for this and for it to suck this bad, what am i supposed to do? Kiss Apple’s butt the entire time? I’m not gonna go on and on about it. But initial first impressions? Yeah. They’re not good. And I shouldn’t have to sugarcoat it because you cant handle seeing people complain. I’m not just being a hater. I’m just sharing my opinion which is entirely what this message board is for

1. Don’t buy a multiple hundreds system to use a single app, before trying the app.
2. Dontcha think that you’re being a little bit harsh on the first release? It’s like when Photoshop came out on the iPad. The uproar that it wasn’t immediately as mature as the mac version. It’s weird to assume it would be.

Sometimes I wish people would step back and listen to themselves.

 

[cupcakes2000]

We've been waiting for close to 8 years now for the software to catch up with the iPad Pro hardware.
If it was ever going to happen, it probably would have by now..

Whilst a typical ‘eyes closed’ answer it seems strange to still say this kind of thing merely days after apple finally release their idea of a ‘pro app’. Obviously (for some unknown reason) on the ipad this is not only the gold standard but the only standard.

So assuming you have ignored or not seen every single other extremely capable ‘pro’ app released so far on the ipad - and seemingly ignore apple releasing some of theirs, what gives? Surely you don’t expect anyone to take you seriously?

 

[Retskrad]

The iPad hasn't changed since 2018. That's over 5 years of laziness right there, lol. I don't understand how people can defend Apple. I don't think they know what to do with the iPad.

 

[rappr]

The iPad hasn't changed since 2018. That's over 5 years of laziness right there, lol. I don't understand how people can defend Apple. I don't think they know what to do with the iPad.

The software has changed significantly since 2018. Remember how you couldn't even plug in flash drives when the 2018 iPads launched?

And the hardware has gotten more and more capable. If you've ever tried using Stage Manager for work, you'll absolutely notice the performance difference between the 2018's and the newer iPads. The only thing that hasn't changed is the external design, which will likely just be change for change's sake.

 

[cupcakes2000]

The iPad hasn't changed since 2018. That's over 5 years of laziness right there, lol. I don't understand how people can defend Apple. I don't think they know what to do with the iPad.

The form factor and design you mean? It has slightly, but the 2018 design is already a pinnacle of design if you look at the market.

Or the internals? Because that’s changed considerably- 16gb ram?

Or iPadOS you mean maybe? That’s also changed considerably.

Maybe not in the direction you may want or like, but saying it hasn’t changed at all isn’t entirely true.

I do t really see that as defending apple. I see that as an extension to this weird same argument which this and most other similar threads are about, it’s something that ONLY exists when it comes to to ipad. It’s odd to say the least. Don’t buy it if you don’t like it 🤷‍♂️

 

[The Game 161]

Even with a MacBook Pro 16 inch the iPad Pro is my most used device when at home. I’m more likely to upgrade my iPad than I will my Mac

 

[hovscorpion12]

While I do agree, when the iPad first was announced, It served very little purpose other than a book reader. As time has progressed, the function and importance of the iPad grows.

The iPad started becoming serious when iPadOS was first announced after using iOS software. The software abilities started trickling in.

iPadOS 16 is the most advanced iPadOS software to data and iPadOS 17 will push it further.

The standard/basic iPads [iPad Mini, iPad, iPad Air] will always remain basic as they are intended as content devices and basic tasks.

The iPad Pros however have grown and will play a significant part in 2024.

Those who doubt the iPad Pro‘s are either

A. Do not have the workflow that can be sustained or done on the iPad. Thus remaining on MacOS.

or

B. Don’t want to push the iPad and iPadOS to the limit and really see how powerful it.


Don‘t sleep on the iPad Pro’s. Especially the 14.6” next year.

 

[MacLawyer]

100% agree. I have an M1 McBook Air and a current gen. iPad Air. The iPad just isn't up to doing my tasks the way the MBA can. The Air CAN do the same tasks but with much more fidgeting and frustration.

 

[pdoherty]

Eight years ago Apple may have believed that the iPad could be the future of computing. I mean, they would have loved it to be - that App Store revenue would be wild if it displaced computers and none of the competition was close to putting out a true competitor.

It would help if they actually had a useful App Store. Like the ability to, say, view only the latest apps in a given category (eg strategy games) sorted by release date. Normal stuff like that.

 

[pdoherty]

The software has changed significantly since 2018. Remember how you couldn't even plug in flash drives when the 2018 iPads launched?

And the hardware has gotten more and more capable. If you've ever tried using Stage Manager for work, you'll absolutely notice the performance difference between the 2018's and the newer iPads. The only thing that hasn't changed is the external design, which will likely just be change for change's sake.

And MiniLED for the display. And M1 CPUs (enabling iPad apps to run on MacOS - and should have done the reverse too).

 

[JustinePaula]

1. Don’t buy a multiple hundreds system to use a single app, before trying the app.
2. Dontcha think that you’re being a little bit harsh on the first release? It’s like when Photoshop came out on the iPad. The uproar that it wasn’t immediately as mature as the mac version. It’s weird to assume it would be.

Sometimes I wish people would step back and listen to themselves.

Not harsh enough, Apple is a big corporation, it should know what the users want by now, Apple is very prescriptive, that is it forces what it thinks is best on you, regardless, we as consumers have little to zero input...

FCP on ipad was a disappointment, it lacked obvious features, as does Final Cut, of the 3 NLE on ipad, the worst offender is Lumafusion, it tries to hide that it is very broken, and it is extremely broken, they refuse to fix very obvious issues, and never comment on forum, and if anyone from the forum does, it is useless stupid troilling...

Apple does not try and communicate, it does by pushing out more lame products, that are inappropriate or just useless...

 

[Ghost31]

Not harsh enough, Apple is a big corporation, it should know what the users want by now, Apple is very prescriptive, that is it forces what it thinks is best on you, regardless, we as consumers have little to zero input...

FCP on ipad was a disappointment, it lacked obvious features, as does Final Cut, of the 3 NLE on ipad, the worst offender is Lumafusion, it tries to hide that it is very broken, and it is extremely broken, they refuse to fix very obvious issues, and never comment on forum, and if anyone from the forum does, it is useless stupid troilling...

Apple does not try and communicate, it does by pushing out more lame products, that are inappropriate or just useless...

On board with you on Final Cut but what’s the problem with Luma fusion now?

 

[macfacts]

Apple could fix all these problems if they just let developers use iPadOS the same way that they can use macOS.

Apple makes more money selling 2 devices vs 1. So why make the tablet be able to do tasks the mac can do.

 

[JustinePaula]

As a tv news video editor, I cannot use lumafusion for 2 main reasons:

Reason 1: Subframe audio: As lumafusion does not allow for sub frame audio zoom in/out, so that I can find the in and out point of an interview beyond 1/25th of a second, I need sub frame audio... This is an issue I have, and not one that lumafusion/lumatouch themselves can fix, it would require Apple being generous or lumatouch purchase a licence for say audacity and re-skin, so that you have a reliable audio editor...


The problem is that Apple does not allow full access to AVFoundation, so from discussions it seems that Apple does not allow for waveform redraw to less than 1/25 second, if I need a a subframe at some point inbetween frame 00:00:10:00:11 and 00:00:10:12, that is hours minutes seconds frames, I am out of luck, can do this in fcp 7, on a 32bit machine, and can be done in audacity...not on a 64bit laptop running Ventura..

Reason 2: The inability to create in app locked folders: This would be of huge benefit in tv news video editing, as you are often working on multiple stories, so when you create a project, it would help to have this media in it's own "locked" folder, so that you can only see this media in the project, and not the entire NAS or hard drive...

Mostly small annoying feature requests, that I have learned not to share as they are usually trolled or ridiculed.. Yes lumafusion works in a small number of cases...

But if there is one app that is totally broken, and it was broken on purpose, that is MOJO PRO, a product on originally AviWest, now owned by HAIVision out of France, MojoPro is mobile journalism Pro, which gives the user the ability to use the phone live for live in field reporting and uploading of media... The only problem is that it has 2 folders for uploading, Album and Other Album, the album is for media captured by the camera app in MoJo Pro, and other albums are for media that you might have edited and exported as a mov/mp4... However the issue is that MojoPro cannot see any sort of external mounted drive, and any media has to be less than 4GB in size, yes, that is correct, a hard file size limit from 32bit days, in 2023...

I have been in email contact with Haivision and they agree this was not on the path of development, but once I kept explaining how without it, it is not a professional device, they agreed to look into it, whether anything comes of this, time will tell.. At least they tried.. Lumafusion NO, Apple Never..

 

[JustinePaula]

Apple makes more money selling 2 devices vs 1. So why make the tablet be able to do tasks the mac can do.

Apple would make triple income if they sold the ipads for a lot less than $1799 for the top end ipads, Apple would make money on regular upgrades of SSD's, RAM for desktops/laptops, SD cards or a 2023 iteration of this... I would upgrade my mac with more and more RAM, larger SSD...

Think about it, you are Western Digital, Apple comes to you, and say could you develop a SSD that can be replaced with a larger capacity, 240GB to 500GB to 1TB, as folks need more space as they are professional and need space, they keep buying and paying $99 for Apple to install for example... This would encourage development of larger SSD, and RAM development...

 

[Alpha God Vonn]

375: ‘No False Humidity’, With Jason Snell

Poddavsnitt · The Talk Show With John Gruber · 2023-05-23 · 2 tim 11 min

podcasts.apple.com

Starting at 1:33:40

I just listened to the latest episode of The Talk Show With John Gruber where he had Jason Snell as a guest. They discussed why Apple released Final Cut Pro for iPad now all of a sudden and they went on to talk about the status of iPad in Apple’s lineup today.

They made some interesting points that I wanted to share and hear your thoughts on.

They talked about how everyone at Apple thought iPad was going phase out the Mac in mid 2010s, but when Apple silicon arrived on the Mac, it completely changed everything. The iPad is now basically just another product in Apple’s lineup and the Mac has taken the spot back as the second most important Apple product (after the iPhone, of course).

They also talked about how iPad as a product is not really “necessary” and that Apple doesn’t know what to do with the it. They compared the first 10 years of the Mac and the iPad and how stark the difference was. Gruber argues that the iPad has not changed computing at all compared to the Mac and iPhone.

Thoughts?

I have an 2022 12.9 iPad Pro, which my wife gifted me, a MacBook Pro 16" and iPhone and the iPad Pro is honestly the least essential device of the three. I would go as far to say that iPad Pro and the AirPods Max are the two least essential and most overpriced Apple products.

If I want to consume social media, music or browse the web, 10/10 times I just grab my iPhone 14 Pro Max because the entire world is optimised for mobile screens. The iPad takes the iPhone UI and just makes everything bigger which makes navigating the UI gruesome. It's a nightmare to type on the big iPad on-screen keyboard and the iPad is heavy as hell which means you can't hold it for long.

When it comes to the Mac, it's significantly better than the iPad in terms of multitasking, browsing the web and you have access to desktop Chrome because the world is optimised for Chrome. Then the Mac has significantly better battery life, less Mini-LED blooming, less bugs, better apps.

I would honestly only recommend the iPad Pro to people who have a lot of disposable income to burn and you have a job that makes use of annotating PDF's and note-taking. I'm studying at University and I know a lot of people who use iPads and I've never seen a person be more productive than a typical laptop. I guess the tablets in general is a mystery to me...

The iPad is simple to Fix.
1. 5K Dual lighting OLED display.
2. Add two USB C ports, 1 SDXC Port,
1 HDMI port, 1 studio Headphone port, & a MagSafe 4 port.
3. A Functional touchscreen display on the Apple Logo,
4. Mac OS operating System.
5. Full detachable MacBook Pro Keyboard.
6. Apple Pencil 3. Glass design, haptic feedback pressure sensor sensitive writing , No Lagging, ERASER!! Lol & a small OLED display that shows day time & color changing settings & battery percentage ( 299.99)

I alone just Saved the iPad Brand. It’s no longer a Giant IPhone .

 

[Fraserpatty]

A clever move was making the 12.9 size available only as a Pro - I want 12.9" so I'm locked in to the Pro series.

And another clever move was making a terabyte of storage only available on the pro. And for music lovers only giving four speakers to the pros. There are no flies on apple.

 

[Shanghaichica]

They’ve just realised final cut pro. I think they will have big upgrades at WWDC too. I think they are still very much an important device for Apple.

 

[Retskrad]

Final Cut Pro on the iPad can’t render in the background

https://www.reddit.com/r/apple/comments/13spnme