The X seems to be appealing to the core fan base, but so many people I know are either sticking with their current iPhone or going to another phone vendor. In our office not a single person out of 30 is remotely interested in the X. Of these, about 3/4 are iPhone users. Five of those (including me) have switched to an S8 or Note 8. In past years, there was a palpable excitement about the new phones. This round has fallen very flat. Where does Apple go from here? Yes, the X is selling well overall, but Apple is losing its mojo and edge as they slowly run out of ideas. Are the exciting days gone? Is the iPhone just another phone to most people outside of the fan base?
Only problem I see with the x is the price.
Second problem I see with Apple is just not worth upgrading nowadays. I'm still on my iPhone 6s and it runs as smooth as butter. Do I need a new iPhone? Not really since they all have pretty much the sam features. Will I get a iPhone x this year. Yes just because I actually like the notch