Right guys, bad news. Very bad news.
Just came back from the Sparkasse event. I wasn't expecting to get a clear: "Yes, Apple Pay is coming." But wasn't expecting to hear what I did...
From the beginning: A fairly generic presentation about payment past-present-future. Then on to the interesting part: Girocard digital/mobile is due on the 30th July. That's the set launch date. From then on Girocard and MasterCard/Visa credit cards will be available within an updated Sparkasse app. That's where all the magic is going to happen. The cards are not virtual, there needs to be a physical counterpart (so a real-life card), but the cards don't have to be contactless (for customers who don't yet have contactless cards). That's the big "win".
BUT: The launch will be for Android ONLY and not for Apple. The presenter even stated: "... dieser Start hat einen kleinen Haken...". That's when I knew: Apple Pay is a no-go.
After the event I grabbed hold of him and dug a little deeper. Fact is, the Sparkasse (this is how he put it) wants access to the NFC chip and Apple won't give it to them (obviously, see Australia and the banks there). He did say that they would love to launch on iOS, but not in the current state. He also put a lot of emphasis on the fact, that the Sparkasse is not willing to pay Apple a bunch of money for the service. His argument: The Android market share is 80%, Apple about 15% in Germany. So to be honest he didn't really seem all too bothered about Apple not working. With Android they retain full control and all the money from the card payments.
So that's that. No Apple Pay in Germany (at least with the Sparkasse and not this year - as it seems). If there is a launch, it will be a lot smaller than we were all hoping for. I can't imagine the Volksbanken joining Apple Pay, so it's up to the big private banks to give it a shot.
EDIT: BTW this was a (half) public event and no NDA